Is Kleenex recommended by AI? Visibility across 5 assistants and 20 countries
Kleenex appears in 23 AI brand rankings across 20 countries and is the #1 recommendation in 9. It is named by 5 AI assistants, with its strongest position #1 for paper product in South Korea (27.8% share).
Named by: ChatGPT, Claude, DeepSeek, Gemini, Grok.
| Rank | Category | Market | AI share | Assistants naming it |
|---|---|---|---|---|
| #1 | Paper Products | South Korea | 27.8% | 5 of 5 |
| #1 | Paper Products | Malaysia | 24.3% | 5 of 5 |
| #1 | Paper Products | Philippines | 23.7% | 5 of 5 |
| #1 | Paper Products | Thailand | 23.3% | 5 of 5 |
| #1 | Paper Products | Australia | 23.2% | 5 of 5 |
| #1 | Paper Products | Japan | 19.4% | 5 of 5 |
| #1 | Paper Products | India | 18% | 4 of 5 |
| #1 | Paper Products | Vietnam | 17.5% | 4 of 5 |
| #1 | Paper Products | Global | 16.3% | 5 of 5 |
| #2 | Paper Products | Netherlands | 16.5% | 5 of 5 |
| #2 | Paper Products | Sweden | 16.5% | 5 of 5 |
| #2 | Paper Products | Spain | 13.1% | 5 of 5 |
| #2 | Paper Products | France | 12.3% | 5 of 5 |
| #2 | Paper Products | United States | 11.7% | 5 of 5 |
| #2 | Paper Products | Canada | 11.7% | 5 of 5 |
| #2 | Paper Products | China | 10.8% | 4 of 5 |
| #3 | Paper Products | Poland | 13.5% | 5 of 5 |
| #3 | Paper Products | United Kingdom | 12.5% | 5 of 5 |
| #4 | Paper Products | Indonesia | 9.6% | 4 of 5 |
| #4 | Paper Products | Germany | 8.3% | 5 of 5 |
| #5 | Paper Products | Italy | 11.7% | 5 of 5 |
| #10 | Baby Wipes | South Korea | 4% | 1 of 5 |
| #20 | Personal Hygiene | South Korea | 1% | 2 of 5 |
Questions people ask
- Is Kleenex recommended by ChatGPT?
- Yes. ChatGPT names Kleenex in at least one of the 23 rankings where it appears.
- Where does AI rank Kleenex highest?
- #1 for paper product in South Korea, with 27.8% of AI recommendations. Its broadest support is in Paper Products (South Korea), where 5 of 5 assistants name it.
- How is the ranking calculated?
- We ask each AI assistant the questions shoppers ask in each category and market, record the top five brands it names, and give 35, 25, 20, 12 and 8 points for positions one to five. Share is a brand's points divided by all points awarded.
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