Which paper product brands do AI assistants recommend in France? Q4 2026
In France, AI assistants most often recommend Lotus, Kleenex and Carrefour for paper products. Lotus is named by 5 of 5 assistants.
What the data says
Lotus is the paper product brand AI assistants recommend most in France, taking 26.3% of all recommendation points across 5 assistants. Kleenex follows with 12.3% and Carrefour is third with 8.8%.
Lotus's lead over Kleenex is 14 points, a clear advantage in how AI shortlists the category.
ChatGPT, DeepSeek, Gemini and Grok put Lotus first, while Claude favours Tempo.
The top five brands hold 63% of recommendations out of 21 brands named in total, leaving room for challengers to break into AI shortlists.
| # | Brand | Owner | AI share | ChatGPT | Claude | DeepSeek | Gemini | Grok |
|---|---|---|---|---|---|---|---|---|
| 1 | Lotus | Lotus | 26.3% | 85 | 35 | 95 | 85 | 95 |
| 2 | Kleenex | Kleenex | 12.3% | 35 | 25 | 35 | 35 | 55 |
| 3 | Carrefour | Carrefour | 8.8% | 28 | 60 | 32 | – | 12 |
| 4 | Tempo | Essity | 8.3% | 20 | 85 | – | – | 20 |
| 5 | Okay | Independent | 7.7% | 28 | – | – | 47 | 40 |
| 6 | Renova | Renova | 6.5% | 44 | – | – | 53 | – |
| 7 | Sopalin | Essity | 5.6% | 35 | – | 25 | 12 | 12 |
| 8 | Bounty | Procter & Gamble | 4% | – | 35 | – | – | 25 |
| 9 | Viva | Kimberly-Clark | 4% | – | – | 60 | – | – |
| 10 | Leaders | Independent | 3% | – | – | 25 | 20 | – |
| 11 | Moltonel | Kimberly-Clark | 2.5% | 25 | – | – | 12 | – |
| 12 | Ecover | SC Johnson | 2.4% | – | 36 | – | – | – |
| 13 | Andrex | Kimberly-Clark | 1.7% | – | – | – | – | 25 |
| 14 | Frosch | Werner & Mertz | 1.6% | – | 24 | – | – | – |
| 15 | Demak'Up | Essity | 1.3% | – | – | – | 20 | – |
| 16 | Auchan | Auchan | 1.1% | – | – | 16 | – | – |
| 17 | Tork | Essity | 0.8% | – | – | 12 | – | – |
| 18 | Charmin | Procter & Gamble | 0.5% | – | – | – | – | 8 |
| 19 | Regina | Sofidel | 0.5% | – | – | – | – | 8 |
| 20 | Popee | Global Hygiène | 0.5% | – | – | – | 8 | – |
Questions about AI paper product recommendations
- Which paper product brand does ChatGPT recommend most in France?
- ChatGPT recommends Lotus most often for paper product in France. Across all assistants, Lotus leads with 26.3% of recommendations.
- Which paper product brand is improving fastest in France?
- Kleenex has the strongest momentum among challengers: AI names it first in 4 of 6 answers where it appears, while holding 12.3% share. This is the first Q4 2026 reading; change over time will be shown from the next update.
- How is the ranking calculated?
- We ask each AI assistant the questions shoppers ask in each category and market, record the top five brands it names, and give 35, 25, 20, 12 and 8 points for positions one to five. Share is a brand's points divided by all points awarded.
Paper Products: AI rankings by country
Covers: Paper Towels, Tissues, Toilet Paper.
Method: each AI assistant is asked the shopper questions for every segment in the category and market; the top five brands named score 35, 25, 20, 12 and 8 points. Share is a brand's points divided by all points awarded. Rankings reflect AI answers, not sales.
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