Which breakfast & spreads brands do AI assistants recommend in Spain? Q4 2026
In Spain, AI assistants most often recommend Nutella, Kellogg's and Nocilla for breakfast & spreads. Nutella is named by 5 of 5 assistants.
What the data says
Nutella (Ferrero) is the breakfast & spreads brand AI assistants recommend most in Spain, taking 15.2% of all recommendation points across 5 assistants. Kellogg's follows with 14.8% and Nocilla is third with 10.1%.
The top spot is close: only 0.4 points separate Nutella and Kellogg's, so a small change in how either brand is described online could flip the order.
ChatGPT, DeepSeek, Gemini and Grok put Nutella first, while Claude favours Quaker.
The top five brands hold 57% of recommendations out of 40 brands named in total, leaving room for challengers to break into AI shortlists.
| # | Brand | Owner | AI share | ChatGPT | Claude | DeepSeek | Gemini | Grok |
|---|---|---|---|---|---|---|---|---|
| 1 | Nutella | Ferrero | 15.2% | 70 | 35 | 70 | 60 | 70 |
| 2 | Kellogg's | Kellanova | 14.8% | 60 | 35 | 70 | 60 | 70 |
| 3 | Nocilla | Idilia Foods | 10.1% | 33 | 25 | 33 | 60 | 50 |
| 4 | Nestlé | Nestlé | 9.7% | 25 | 40 | 45 | 33 | 50 |
| 5 | Quaker | PepsiCo | 7% | 20 | 60 | 20 | 20 | 20 |
| 6 | La Roche-Posay | L'Oréal | 5.5% | 20 | 20 | 25 | 12 | 32 |
| 7 | Nature Valley | General Mills | 5% | 35 | – | 25 | 20 | 20 |
| 8 | Hero | Hero Group | 4.8% | 25 | – | 20 | 20 | 32 |
| 9 | Hacendado | Mercadona | 2.8% | – | 12 | – | 20 | 24 |
| 10 | Bonne Maman | Andros | 2.8% | 12 | 35 | – | – | 8 |
| 11 | Heroine Make | Isehan | 1.8% | – | – | – | 35 | – |
| 12 | Darbo | Darbo | 1.2% | – | 25 | – | – | – |
| 13 | Clif Bar | Mondelez | 1.2% | – | 25 | – | – | – |
| 14 | Carrefour | Carrefour | 1.2% | – | 24 | – | – | – |
| 15 | Fitness | Nestlé | 1% | 12 | – | – | – | 8 |
| 16 | Fitnesse | Nestlé | 1% | 20 | – | – | – | – |
| 17 | Rigoni di Asiago | Bestore | 1% | – | 20 | – | – | – |
| 18 | Kinder | Ferrero | 1% | 20 | – | – | – | – |
| 19 | Milka | Mondelez | 1% | 8 | – | 12 | – | – |
| 20 | Mercadona Hacendado Chocolate Spread | Mercadona | 1% | – | – | 20 | – | – |
Questions about AI breakfast & spreads recommendations
- Which breakfast & spreads brand does ChatGPT recommend most in Spain?
- ChatGPT recommends Nutella most often for breakfast & spreads in Spain. Across all assistants, Nutella leads with 15.2% of recommendations.
- Which breakfast & spreads brand is improving fastest in Spain?
- Kellogg's has the strongest momentum among challengers: AI names it first in 7 of 9 answers where it appears, while holding 14.8% share. This is the first Q4 2026 reading; change over time will be shown from the next update.
- How is the ranking calculated?
- We ask each AI assistant the questions shoppers ask in each category and market, record the top five brands it names, and give 35, 25, 20, 12 and 8 points for positions one to five. Share is a brand's points divided by all points awarded.
Breakfast & Spreads: AI rankings by country
Covers: Cereal Bars, Jam, Honey, Hazelnut Spread, Peanut Butter, Morning Cereals, Sweet Spreads: Chocolate Spreads Or Hazelnut Cocoa Spreads.
Method: each AI assistant is asked the shopper questions for every segment in the category and market; the top five brands named score 35, 25, 20, 12 and 8 points. Share is a brand's points divided by all points awarded. Rankings reflect AI answers, not sales.
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