Is Nutella recommended by AI? Visibility across 5 assistants and 30 countries
Nutella appears in 31 AI brand rankings across 30 countries and is the #1 recommendation in 11. It is named by 5 AI assistants, with its strongest position #1 for breakfast & spreads in Germany (15.8% share).
Named by: ChatGPT, Claude, DeepSeek, Gemini, Grok.
| Rank | Category | Market | AI share | Assistants naming it |
|---|---|---|---|---|
| #1 | Breakfast & Spreads | Germany | 15.8% | 5 of 5 |
| #1 | Breakfast & Spreads | Italy | 15.8% | 5 of 5 |
| #1 | Breakfast & Spreads | Poland | 15.8% | 5 of 5 |
| #1 | Breakfast & Spreads | France | 15.2% | 5 of 5 |
| #1 | Breakfast & Spreads | Spain | 15.2% | 5 of 5 |
| #1 | Breakfast & Spreads | Sweden | 15.2% | 5 of 5 |
| #1 | Breakfast & Spreads | United Kingdom | 14.8% | 5 of 5 |
| #1 | Breakfast & Spreads | Netherlands | 14.8% | 5 of 5 |
| #1 | Breakfast & Spreads | Canada | 13.5% | 5 of 5 |
| #1 | Breakfast & Spreads | United States | 12.8% | 5 of 5 |
| #1 | Breakfast & Spreads | Brazil | 11.6% | 3 of 4 |
| #2 | Breakfast & Spreads | Mexico | 11.6% | 3 of 4 |
| #2 | Breakfast & Spreads | Colombia | 11.6% | 3 of 4 |
| #2 | Breakfast & Spreads | Saudi Arabia | 11.6% | 3 of 4 |
| #2 | Breakfast & Spreads | UAE | 11.6% | 3 of 4 |
| #2 | Breakfast & Spreads | Egypt | 11.6% | 3 of 4 |
| #2 | Breakfast & Spreads | South Africa | 11.6% | 3 of 4 |
| #2 | Breakfast & Spreads | Turkey | 11.6% | 3 of 4 |
| #2 | Breakfast & Spreads | Taiwan | 11.6% | 3 of 4 |
| #2 | Breakfast & Spreads | Nigeria | 11.6% | 3 of 4 |
| #2 | Breakfast & Spreads | Global | 11.5% | 5 of 5 |
| #3 | Breakfast & Spreads | China | 8.3% | 4 of 4 |
| #3 | Breakfast & Spreads | Indonesia | 7.8% | 4 of 4 |
| #3 | Breakfast & Spreads | South Korea | 7.8% | 4 of 4 |
| #3 | Breakfast & Spreads | India | 7.3% | 4 of 4 |
| #4 | Breakfast & Spreads | Japan | 7.5% | 4 of 4 |
| #4 | Breakfast & Spreads | Australia | 6.6% | 4 of 4 |
| #5 | Breakfast & Spreads | Malaysia | 7% | 4 of 4 |
| #5 | Breakfast & Spreads | Philippines | 6.8% | 4 of 4 |
| #5 | Breakfast & Spreads | Thailand | 5.5% | 4 of 4 |
| #7 | Breakfast & Spreads | Vietnam | 5.1% | 4 of 4 |
Questions people ask
- Is Nutella recommended by ChatGPT?
- Yes. ChatGPT names Nutella in at least one of the 31 rankings where it appears.
- Where does AI rank Nutella highest?
- #1 for breakfast & spreads in Germany, with 15.8% of AI recommendations. Its broadest support is in Breakfast & Spreads (Germany), where 5 of 5 assistants name it.
- How is the ranking calculated?
- We ask each AI assistant the questions shoppers ask in each category and market, record the top five brands it names, and give 35, 25, 20, 12 and 8 points for positions one to five. Share is a brand's points divided by all points awarded.
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