Which breakfast & spreads brands do AI assistants recommend in Germany? Q4 2026
In Germany, AI assistants most often recommend Nutella, Kellogg's and Zentis for breakfast & spreads. Nutella is named by 5 of 5 assistants.
What the data says
Nutella (Ferrero) is the breakfast & spreads brand AI assistants recommend most in Germany, taking 15.8% of all recommendation points across 5 assistants. Kellogg's follows with 9.2% and Zentis is third with 8%.
Nutella's lead over Kellogg's is 6.6 points, a clear advantage in how AI shortlists the category.
ChatGPT, DeepSeek, Gemini and Grok put Nutella first, while Claude favours Quaker.
The top five brands hold 45% of recommendations out of 40 brands named in total, leaving room for challengers to break into AI shortlists.
| # | Brand | Owner | AI share | ChatGPT | Claude | DeepSeek | Gemini | Grok |
|---|---|---|---|---|---|---|---|---|
| 1 | Nutella | Ferrero | 15.8% | 70 | 35 | 70 | 70 | 70 |
| 2 | Kellogg's | Kellanova | 9.2% | 55 | 35 | 35 | 25 | 35 |
| 3 | Zentis | Zentis | 8% | 40 | 55 | 20 | 12 | 32 |
| 4 | Schwartau | Hero Group | 6.4% | 33 | 20 | 25 | 25 | 25 |
| 5 | Corny | Hero Group | 5.8% | 35 | – | 12 | 35 | 35 |
| 6 | Nudossi | Sächsische und Dresdner Back- und Süßwaren | 5% | 25 | 25 | – | 25 | 25 |
| 7 | Nestlé | Nestlé | 4.8% | 20 | – | 25 | 20 | 32 |
| 8 | Dr. Oetker FunFoods | Dr. Oetker | 4.3% | 8 | – | 20 | – | 58 |
| 9 | Kölln | Peter Kölln | 4.2% | 25 | – | 12 | 35 | 12 |
| 10 | Milka | Mondelez | 3.8% | 12 | 12 | 20 | 20 | 12 |
| 11 | Quaker | PepsiCo | 3.4% | – | 60 | – | – | 8 |
| 12 | Nature Valley | General Mills | 3.2% | 25 | – | 20 | – | 20 |
| 13 | Clif Bar | Mondelez | 3.1% | – | 25 | 25 | 12 | – |
| 14 | Seitenbacher | Seitenbacher | 2.6% | 12 | – | 8 | 32 | – |
| 15 | Langnese | Unilever | 2.4% | 8 | – | – | 20 | 20 |
| 16 | Bonne Maman | Andros | 2.2% | 12 | 25 | – | 8 | – |
| 17 | Müsli | Generic | 1.8% | – | – | 35 | – | – |
| 18 | Powerbar | Premier Nutrition | 1.2% | – | – | – | 25 | – |
| 19 | Nusspli | Zentis | 1.2% | – | – | 25 | – | – |
| 20 | Müllermilch | Theo Müller Group | 1% | – | 20 | – | – | – |
Questions about AI breakfast & spreads recommendations
- Which breakfast & spreads brand does ChatGPT recommend most in Germany?
- ChatGPT recommends Nutella most often for breakfast & spreads in Germany. Across all assistants, Nutella leads with 15.8% of recommendations.
- Which breakfast & spreads brand is improving fastest in Germany?
- Corny has the strongest momentum among challengers: AI names it first in 3 of 4 answers where it appears, while holding 5.8% share. This is the first Q4 2026 reading; change over time will be shown from the next update.
- How is the ranking calculated?
- We ask each AI assistant the questions shoppers ask in each category and market, record the top five brands it names, and give 35, 25, 20, 12 and 8 points for positions one to five. Share is a brand's points divided by all points awarded.
Breakfast & Spreads: AI rankings by country
Covers: Cereal Bars, Jam, Honey, Hazelnut Spread, Peanut Butter, Morning Cereals, Sweet Spreads: Chocolate Spreads Or Hazelnut Cocoa Spreads.
Method: each AI assistant is asked the shopper questions for every segment in the category and market; the top five brands named score 35, 25, 20, 12 and 8 points. Share is a brand's points divided by all points awarded. Rankings reflect AI answers, not sales.
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