Which baby wipe brands do AI assistants recommend in Thailand? Q4 2026
In Thailand, AI assistants most often recommend Huggies, MamyPoko and Pampers for baby wipes. Huggies is named by 4 of 5 assistants.
What the data says
Huggies (Kimberly-Clark) is the baby wipe brand AI assistants recommend most in Thailand, taking 19% of all recommendation points across 5 assistants. MamyPoko follows with 18.8% and Pampers is third with 18%.
The top spot is close: only 0.2 points separate Huggies and MamyPoko, so a small change in how either brand is described online could flip the order.
put Huggies first, while ChatGPT favours MamyPoko, Claude favours Pampers, DeepSeek favours Baby Bright, Gemini favours MamyPoko and Grok favours Pampers.
The top five brands hold 71% of recommendations out of 14 brands named in total, leaving room for challengers to break into AI shortlists.
| # | Brand | Owner | AI share | ChatGPT | Claude | DeepSeek | Gemini | Grok |
|---|---|---|---|---|---|---|---|---|
| 1 | Huggies | Kimberly-Clark | 19% | 25 | 20 | 25 | – | 25 |
| 2 | MamyPoko | Unicharm | 18.8% | 35 | – | 12 | 35 | 12 |
| 3 | Pampers | Procter & Gamble | 18% | 20 | 35 | – | – | 35 |
| 4 | Pigeon | Pigeon | 8.2% | 8 | – | 8 | 25 | – |
| 5 | Baby Bright | Beauty Community | 7% | – | – | 35 | – | – |
| 6 | Johnson’s | Kenvue | 5.6% | – | – | 20 | – | 8 |
| 7 | Johnson’s Baby | Kenvue | 5% | – | 25 | – | – | – |
| 8 | Merries | Kao Corporation | 4% | – | – | – | – | 20 |
| 9 | BabyLove | Unicharm | 4% | – | – | – | 20 | – |
| 10 | D-nee | D-nee | 2.4% | 12 | – | – | – | – |
| 11 | Tiny Nose | Prestige Consumer Healthcare | 2.4% | – | – | – | 12 | – |
| 12 | Kodomo | Lion Corporation | 2.4% | – | 12 | – | – | – |
| 13 | Enfa | Reckitt | 1.6% | – | – | – | 8 | – |
| 14 | Lactacyd | Sanofi | 1.6% | – | 8 | – | – | – |
Questions about AI baby wipe recommendations
- Which baby wipe brand does ChatGPT recommend most in Thailand?
- ChatGPT recommends MamyPoko most often for baby wipe in Thailand. Across all assistants, Huggies leads with 19% of recommendations.
- Which baby wipe brand is improving fastest in Thailand?
- Baby Bright has the strongest momentum among challengers: AI names it first in 1 of 1 answers where it appears, while holding 7% share. This is the first Q4 2026 reading; change over time will be shown from the next update.
- How is the ranking calculated?
- We ask each AI assistant the questions shoppers ask in each category and market, record the top five brands it names, and give 35, 25, 20, 12 and 8 points for positions one to five. Share is a brand's points divided by all points awarded.
Baby Wipes: AI rankings by country
Covers: Wipes for Babies.
Method: each AI assistant is asked the shopper questions for every segment in the category and market; the top five brands named score 35, 25, 20, 12 and 8 points. Share is a brand's points divided by all points awarded. Rankings reflect AI answers, not sales.
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