Which baby wipe brands do AI assistants recommend in Japan? Q4 2026
In Japan, AI assistants most often recommend Merries, Moony and Pigeon for baby wipes. Merries is named by 5 of 5 assistants.
What the data says
Merries (Kao Corporation) is the baby wipe brand AI assistants recommend most in Japan, taking 27% of all recommendation points across 5 assistants. Moony follows with 22% and Pigeon is third with 18.6%.
Merries's lead over Moony is 5 points, a clear advantage in how AI shortlists the category.
DeepSeek and Grok put Merries first, while ChatGPT favours Moony, Claude favours Pigeon and Gemini favours Moony.
The top five brands hold 87% of recommendations out of 10 brands named in total, so AI answers in this category are highly concentrated.
| # | Brand | Owner | AI share | ChatGPT | Claude | DeepSeek | Gemini | Grok |
|---|---|---|---|---|---|---|---|---|
| 1 | Merries | Kao Corporation | 27% | 25 | 20 | 35 | 20 | 35 |
| 2 | Moony | Unicharm | 22% | 35 | – | 20 | 35 | 20 |
| 3 | Pigeon | Pigeon | 18.6% | 8 | 35 | 25 | 25 | – |
| 4 | Goo.N | Daio Paper | 13.8% | 20 | 12 | 12 | – | 25 |
| 5 | Pampers | Procter & Gamble | 5.6% | 12 | 8 | – | – | 8 |
| 6 | Johnson’s Baby | Kenvue | 5% | – | 25 | – | – | – |
| 7 | WaterWipes | WaterWipes | 2.4% | – | – | – | – | 12 |
| 8 | Akachan Honpo | Seven & i Holdings | 2.4% | – | – | – | 12 | – |
| 9 | Johnson’s | Kenvue | 1.6% | – | – | 8 | – | – |
| 10 | Lec 99.9% Water | Ilyang Pharmaceutical | 1.6% | – | – | – | 8 | – |
Questions about AI baby wipe recommendations
- Which baby wipe brand does ChatGPT recommend most in Japan?
- ChatGPT recommends Moony most often for baby wipe in Japan. Across all assistants, Merries leads with 27% of recommendations.
- Which baby wipe brand is improving fastest in Japan?
- Moony has the strongest momentum among challengers: AI names it first in 2 of 4 answers where it appears, while holding 22% share. This is the first Q4 2026 reading; change over time will be shown from the next update.
- How is the ranking calculated?
- We ask each AI assistant the questions shoppers ask in each category and market, record the top five brands it names, and give 35, 25, 20, 12 and 8 points for positions one to five. Share is a brand's points divided by all points awarded.
Baby Wipes: AI rankings by country
Covers: Wipes for Babies.
Method: each AI assistant is asked the shopper questions for every segment in the category and market; the top five brands named score 35, 25, 20, 12 and 8 points. Share is a brand's points divided by all points awarded. Rankings reflect AI answers, not sales.
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