Which brands does AI recommend most in Japan?

Leaders include Sapporo for beer, Strongbow for cider, Schweppes for cocktail mixer, Bacardi for spirits, Mercian for wine. Open each category for the full top 20.

Which category is most competitive in AI answers in Japan?

Personal Hygiene: AI assistants name 86 different brands, with Veet currently first.

How is the ranking calculated?

We ask each AI assistant the questions shoppers ask in each category and market, record the top five brands it names, and give 35, 25, 20, 12 and 8 points for positions one to five. Share is a brand's points divided by all points awarded.

What AI recommends in Japan: 38 categories ranked

In Japan, AI assistants were asked for brand recommendations across 38 categories, and Pigeon is the #1 pick in 3 of them. The most contested category is personal hygiene, where AI names 86 different brands.

Alcohol

Beer#1 Sapporo · 35 brands Cider#1 Strongbow · 12 brands Cocktail Mixers#1 Schweppes · 11 brands Spirits#1 Bacardi · 72 brands Wine#1 Mercian · 42 brands

Baby & Maternal

Baby Food#1 Wakodo · 21 brands Baby Hair Care#1 Pigeon · 17 brands Baby Skin Care#1 Pigeon · 27 brands Baby Wipes#1 Merries · 10 brands Infant & Toddler Formula#1 Meiji · 19 brands Maternal Care#1 Pigeon · 37 brands

Beauty & Fragrance

Body Care#1 Biore · 22 brands Fragrance#1 Dior · 24 brands Hair Care#1 Shiseido · 45 brands Lip Care#1 Nivea · 10 brands Makeup#1 Canmake · 47 brands Oral Care#1 Lion · 30 brands Personal Hygiene#1 Veet · 86 brands Skin Care#1 Hada Labo · 32 brands

Food & Beverage

Beverages#1 Suntory · 62 brands Breakfast & Spreads#1 Calbee · 35 brands Convenience & Ready-to-Eat#1 Nissin · 11 brands Cooking Essentials#1 Kikkoman · 15 brands Dairy & Eggs#1 Meiji · 29 brands Snacks & Sweets#1 Meiji · 35 brands

Health

Diet & Sports Nutrition#1 DHC · 45 brands OTC Medicines#1 DHC · 65 brands Sexual Wellness#1 Okamoto · 16 brands Vitamins#1 DHC · 45 brands

Home Care

House Supplies#1 Joy · 27 brands Household Cleaning#1 Kao · 84 brands Laundry#1 Attack · 31 brands Paper Products#1 Kleenex · 23 brands

Pet

Birds#1 Harrison's · 14 brands Cat#1 Royal Canin · 32 brands Dog#1 Royal Canin · 38 brands Fish#1 Hikari · 12 brands Small Pets#1 Oxbow · 12 brands

Questions people ask

Which brands does AI recommend most in Japan?: Leaders include Sapporo for beer, Strongbow for cider, Schweppes for cocktail mixer, Bacardi for spirits, Mercian for wine. Open each category for the full top 20.
Which category is most competitive in AI answers in Japan?: Personal Hygiene: AI assistants name 86 different brands, with Veet currently first.
How is the ranking calculated?: We ask each AI assistant the questions shoppers ask in each category and market, record the top five brands it names, and give 35, 25, 20, 12 and 8 points for positions one to five. Share is a brand's points divided by all points awarded.

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