Which laundry brands do AI assistants recommend in China? Q4 2026
In China, AI assistants most often recommend Blue Moon, Liby and Vanish for laundry. Blue Moon is named by 3 of 5 assistants.
What the data says
Blue Moon is the laundry brand AI assistants recommend most in China, taking 13.4% of all recommendation points across 5 assistants. Liby follows with 12.5% and Vanish is third with 10.3%.
The top spot is close: only 0.9 points separate Blue Moon and Liby, so a small change in how either brand is described online could flip the order.
ChatGPT and Gemini put Blue Moon first, while Claude favours Downy, DeepSeek favours Liby and Grok favours 蓝月亮 (Blue Moon).
The top five brands hold 53% of recommendations out of 21 brands named in total, leaving room for challengers to break into AI shortlists.
| # | Brand | Owner | AI share | ChatGPT | Claude | DeepSeek | Gemini | Grok |
|---|---|---|---|---|---|---|---|---|
| 1 | Blue Moon | Blue Moon | 13.4% | 105 | – | 16 | 80 | – |
| 2 | Liby | Liby | 12.5% | 57 | – | 85 | 45 | – |
| 3 | Vanish | Reckitt | 10.3% | 25 | 35 | 35 | 35 | 25 |
| 4 | Downy | Procter & Gamble | 9.3% | 20 | 35 | 35 | 25 | 25 |
| 5 | Tide | Procter & Gamble | 7.8% | – | 20 | 37 | 20 | 40 |
| 6 | Comfort | Unilever | 7.8% | 25 | 25 | 20 | 35 | 12 |
| 7 | 蓝月亮 (Blue Moon) | Blue Moon Group | 7% | – | – | – | – | 105 |
| 8 | OMO | Unilever | 6.6% | 28 | 35 | 20 | 8 | 8 |
| 9 | Ariel | Procter & Gamble | 4.1% | 24 | 25 | – | 12 | – |
| 10 | 立白 (Liby) | Liby Group | 3.8% | – | – | – | – | 57 |
| 11 | Walch | Independent | 3.2% | 16 | – | – | 32 | – |
| 12 | OxiClean | Church & Dwight | 3% | – | 25 | 20 | – | – |
| 13 | Kao | Kao | 2.1% | – | – | 32 | – | – |
| 14 | Chinese | Generic | 1.6% | – | 24 | – | – | – |
| 15 | Handy | Handy | 1.6% | – | 24 | – | – | – |
| 16 | 奥妙 (OMO) | Unilever | 1.3% | – | – | – | – | 20 |
| 17 | Lenor | Procter & Gamble | 1.3% | – | 20 | – | – | – |
| 18 | Shout | SC Johnson | 1.3% | – | 20 | – | – | – |
| 19 | Persil | Henkel | 0.8% | – | 12 | – | – | – |
| 20 | 超能 (Chaoneng) | NICE Group | 0.5% | – | – | – | – | 8 |
Questions about AI laundry recommendations
- Which laundry brand does ChatGPT recommend most in China?
- ChatGPT recommends Blue Moon most often for laundry in China. Across all assistants, Blue Moon leads with 13.4% of recommendations.
- Which laundry brand is improving fastest in China?
- 蓝月亮 (Blue Moon) has the strongest momentum among challengers: AI names it first in 3 of 3 answers where it appears, while holding 7% share. This is the first Q4 2026 reading; change over time will be shown from the next update.
- How is the ranking calculated?
- We ask each AI assistant the questions shoppers ask in each category and market, record the top five brands it names, and give 35, 25, 20, 12 and 8 points for positions one to five. Share is a brand's points divided by all points awarded.
Laundry: AI rankings by country
Covers: Detergent, Softener, Stain Removers.
Method: each AI assistant is asked the shopper questions for every segment in the category and market; the top five brands named score 35, 25, 20, 12 and 8 points. Share is a brand's points divided by all points awarded. Rankings reflect AI answers, not sales.
See how your brand ranks in AI answers.
Get a free report: where AI names you, where it leaves you out, and the product page, pack and message fixes that change it.