Which laundry brands do AI assistants recommend in Poland? Q4 2026
In Poland, AI assistants most often recommend Persil, Ariel and Lenor for laundry. Persil is named by 5 of 5 assistants.
What the data says
Persil (Henkel) is the laundry brand AI assistants recommend most in Poland, taking 12.9% of all recommendation points across 5 assistants. Ariel follows with 12% and Lenor is third with 11.5%.
The top spot is close: only 0.9 points separate Persil and Ariel, so a small change in how either brand is described online could flip the order.
ChatGPT and Gemini put Persil first, while Claude favours Ecos, DeepSeek favours Vizir and Grok favours Ariel.
The top five brands hold 53% of recommendations out of 25 brands named in total, leaving room for challengers to break into AI shortlists.
| # | Brand | Owner | AI share | ChatGPT | Claude | DeepSeek | Gemini | Grok |
|---|---|---|---|---|---|---|---|---|
| 1 | Persil | Henkel | 12.9% | 35 | 35 | 35 | 35 | 53 |
| 2 | Ariel | Procter & Gamble | 12% | 25 | 25 | 33 | 25 | 72 |
| 3 | Lenor | Procter & Gamble | 11.5% | 25 | 35 | 43 | 35 | 35 |
| 4 | Vanish | Reckitt | 9.9% | 35 | 8 | 35 | 35 | 35 |
| 5 | Vizir | Procter & Gamble | 7% | 20 | – | 45 | 20 | 20 |
| 6 | Polysilane | Kalbe Farma | 7% | 35 | – | 20 | 25 | 25 |
| 7 | Dr. Beckmann | Delta Pronatura | 5.5% | 25 | – | 25 | 25 | 8 |
| 8 | Ecos | Ecos | 4.3% | – | 65 | – | – | – |
| 9 | Ludwik | Inco | 4% | 8 | – | 44 | – | 8 |
| 10 | Frosch | Werner & Mertz | 3.4% | – | 51 | – | – | – |
| 11 | Coccolino | Unilever | 3.2% | 20 | – | – | 8 | 20 |
| 12 | Ace | Wing Group | 3.2% | 20 | – | 8 | 20 | – |
| 13 | Carrefour | Carrefour | 2.4% | – | 36 | – | – | – |
| 14 | OxiClean | Church & Dwight | 2.1% | – | 20 | – | 12 | – |
| 15 | Cetaphil | Galderma | 1.9% | 8 | – | – | 20 | – |
| 16 | Comfort | Unilever | 1.7% | – | 25 | – | – | – |
| 17 | Bryza | Procter & Gamble | 1.6% | 12 | – | – | 12 | – |
| 18 | Sofin | Global Cosmed | 1.6% | 12 | – | – | 12 | – |
| 19 | Gallus | Global Cosmed | 0.8% | 12 | – | – | – | – |
| 20 | OMO | Unilever | 0.8% | – | – | – | – | 12 |
Questions about AI laundry recommendations
- Which laundry brand does ChatGPT recommend most in Poland?
- ChatGPT recommends Persil most often for laundry in Poland. Across all assistants, Persil leads with 12.9% of recommendations.
- Which laundry brand is improving fastest in Poland?
- Vanish has the strongest momentum among challengers: AI names it first in 4 of 5 answers where it appears, while holding 9.9% share. This is the first Q4 2026 reading; change over time will be shown from the next update.
- How is the ranking calculated?
- We ask each AI assistant the questions shoppers ask in each category and market, record the top five brands it names, and give 35, 25, 20, 12 and 8 points for positions one to five. Share is a brand's points divided by all points awarded.
Laundry: AI rankings by country
Covers: Detergent, Softener, Stain Removers.
Method: each AI assistant is asked the shopper questions for every segment in the category and market; the top five brands named score 35, 25, 20, 12 and 8 points. Share is a brand's points divided by all points awarded. Rankings reflect AI answers, not sales.
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