Which cooking essentials brands do AI assistants recommend in Thailand? Q4 2026
In Thailand, AI assistants most often recommend Maggi, Healthy Boy and Knorr for cooking essentials. Maggi is named by 4 of 4 assistants.
What the data says
Maggi (Nestlé) is the cooking essentials brand AI assistants recommend most in Thailand, taking 27% of all recommendation points across 4 assistants. Healthy Boy follows with 18% and Knorr is third with 10.6%.
Maggi's lead over Healthy Boy is 9 points, a clear advantage in how AI shortlists the category.
DeepSeek and Grok put Maggi first, while ChatGPT favours Healthy Boy and Gemini favours Healthy Boy.
The top five brands hold 70% of recommendations out of 13 brands named in total, leaving room for challengers to break into AI shortlists.
| # | Brand | Owner | AI share | ChatGPT | DeepSeek | Gemini | Grok |
|---|---|---|---|---|---|---|---|
| 1 | Maggi | Nestlé | 27% | 25 | 35 | 25 | 50 |
| 2 | Healthy Boy | Dek Somboon | 18% | 35 | 20 | 35 | – |
| 3 | Knorr | Unilever | 10.6% | – | 25 | – | 28 |
| 4 | Golden Mountain | Tang Sang Hah | 7.2% | – | – | 8 | 28 |
| 5 | Mae Pranom | Mae Pranom | 7% | – | – | – | 35 |
| 6 | Soy Sauce | Generic | 7% | – | – | – | 35 |
| 7 | RosDee | Ajinomoto | 6.4% | 20 | 12 | – | – |
| 8 | Lee Kum Kee | Lee Kum Kee | 4.8% | 12 | – | – | 12 |
| 9 | Maekrua | Maekrua | 4% | – | – | 20 | – |
| 10 | Sriracha | Thaitheparos | 2.4% | – | – | – | 12 |
| 11 | Roza | Roza | 2.4% | – | – | 12 | – |
| 12 | Kikkoman | Kikkoman | 1.6% | 8 | – | – | – |
| 13 | Heinz | Kraft Heinz | 1.6% | – | 8 | – | – |
Questions about AI cooking essentials recommendations
- Which cooking essentials brand does ChatGPT recommend most in Thailand?
- ChatGPT recommends Healthy Boy most often for cooking essentials in Thailand. Across all assistants, Maggi leads with 27% of recommendations.
- Which cooking essentials brand is improving fastest in Thailand?
- Mae Pranom has the strongest momentum among challengers: AI names it first in 1 of 1 answers where it appears, while holding 7% share. This is the first Q4 2026 reading; change over time will be shown from the next update.
- How is the ranking calculated?
- We ask each AI assistant the questions shoppers ask in each category and market, record the top five brands it names, and give 35, 25, 20, 12 and 8 points for positions one to five. Share is a brand's points divided by all points awarded.
Cooking Essentials: AI rankings by country
Covers: Sauces & Condiments.
Method: each AI assistant is asked the shopper questions for every segment in the category and market; the top five brands named score 35, 25, 20, 12 and 8 points. Share is a brand's points divided by all points awarded. Rankings reflect AI answers, not sales.
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