Which cooking essentials brands do AI assistants recommend in Indonesia? Q4 2026
In Indonesia, AI assistants most often recommend ABC, Indofood and Maggi for cooking essentials. ABC is named by 4 of 4 assistants.
What the data says
ABC (Heinz ABC) is the cooking essentials brand AI assistants recommend most in Indonesia, taking 33% of all recommendation points across 4 assistants. Indofood follows with 19% and Maggi is third with 15.8%.
ABC's lead over Indofood is 14 points, a clear advantage in how AI shortlists the category.
Every assistant tested (ChatGPT, DeepSeek, Gemini and Grok) puts ABC first.
The top five brands hold 82% of recommendations out of 13 brands named in total, so AI answers in this category are highly concentrated.
| # | Brand | Owner | AI share | ChatGPT | DeepSeek | Gemini | Grok |
|---|---|---|---|---|---|---|---|
| 1 | ABC | Heinz ABC | 33% | 35 | 35 | 35 | 60 |
| 2 | Indofood | Indofood | 19% | 20 | 25 | 25 | 25 |
| 3 | Maggi | Nestlé | 15.8% | 12 | 12 | – | 55 |
| 4 | Bango | Unilever | 10.6% | 25 | – | 20 | 8 |
| 5 | Heinz | Kraft Heinz | 4% | – | 20 | – | – |
| 6 | Golden Mountain | Tang Sang Hah | 4% | – | – | – | 20 |
| 7 | Del Monte | Del Monte | 2.4% | – | – | – | 12 |
| 8 | Sedaap | Wings Group | 2.4% | – | – | 12 | – |
| 9 | Lee Kum Kee | Lee Kum Kee | 2.4% | – | – | – | 12 |
| 10 | Kikkoman | Kikkoman | 1.6% | 8 | – | – | – |
| 11 | La Fonte | Bogasari | 1.6% | – | 8 | – | – |
| 12 | Belibis | Belibis | 1.6% | – | – | 8 | – |
| 13 | Knorr | Unilever | 1.6% | – | – | – | 8 |
Questions about AI cooking essentials recommendations
- Which cooking essentials brand does ChatGPT recommend most in Indonesia?
- ChatGPT recommends ABC most often for cooking essentials in Indonesia. Across all assistants, ABC leads with 33% of recommendations.
- Which cooking essentials brand is improving fastest in Indonesia?
- Maggi has the strongest momentum among challengers: AI names it first in 1 of 4 answers where it appears, while holding 15.8% share. This is the first Q4 2026 reading; change over time will be shown from the next update.
- How is the ranking calculated?
- We ask each AI assistant the questions shoppers ask in each category and market, record the top five brands it names, and give 35, 25, 20, 12 and 8 points for positions one to five. Share is a brand's points divided by all points awarded.
Cooking Essentials: AI rankings by country
Covers: Sauces & Condiments.
Method: each AI assistant is asked the shopper questions for every segment in the category and market; the top five brands named score 35, 25, 20, 12 and 8 points. Share is a brand's points divided by all points awarded. Rankings reflect AI answers, not sales.
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