Which cooking essentials brands do AI assistants recommend in Spain? Q4 2026
In Spain, AI assistants most often recommend Heinz, Orlando and Kikkoman for cooking essentials. Heinz is named by 5 of 5 assistants.
What the data says
Heinz (Kraft Heinz) is the cooking essentials brand AI assistants recommend most in Spain, taking 29% of all recommendation points across 5 assistants. Orlando follows with 16% and Kikkoman is third with 13%.
Heinz's lead over Orlando is 13 points, a clear advantage in how AI shortlists the category.
ChatGPT, DeepSeek and Grok put Heinz first, while Claude favours Maggi and Gemini favours Orlando.
The top five brands hold 72% of recommendations out of 13 brands named in total, leaving room for challengers to break into AI shortlists.
| # | Brand | Owner | AI share | ChatGPT | Claude | DeepSeek | Gemini | Grok |
|---|---|---|---|---|---|---|---|---|
| 1 | Heinz | Kraft Heinz | 29% | 35 | 20 | 35 | 20 | 35 |
| 2 | Orlando | GBfoods | 16% | 20 | – | – | 35 | 25 |
| 3 | Kikkoman | Kikkoman | 13% | 12 | – | 25 | 8 | 20 |
| 4 | Maggi | Nestlé | 7% | – | 35 | – | – | – |
| 5 | Knorr | Unilever | 6.6% | – | 25 | – | – | 8 |
| 6 | Hellmann’s | Unilever | 5% | 25 | – | – | – | – |
| 7 | Prima Taste | Prima Food | 5% | – | – | – | 25 | – |
| 8 | Carrefour | Carrefour | 4.8% | – | 12 | 12 | – | – |
| 9 | Calvé | Unilever | 4% | 8 | – | – | 12 | – |
| 10 | Ybarra | Grupo Ybarra | 4% | – | – | 20 | – | – |
| 11 | Hellmann's | Unilever | 2.4% | – | – | – | – | 12 |
| 12 | Alvalle | PepsiCo | 1.6% | – | – | 8 | – | – |
| 13 | Tamari | Generic | 1.6% | – | 8 | – | – | – |
Questions about AI cooking essentials recommendations
- Which cooking essentials brand does ChatGPT recommend most in Spain?
- ChatGPT recommends Heinz most often for cooking essentials in Spain. Across all assistants, Heinz leads with 29% of recommendations.
- Which cooking essentials brand is improving fastest in Spain?
- Maggi has the strongest momentum among challengers: AI names it first in 1 of 1 answers where it appears, while holding 7% share. This is the first Q4 2026 reading; change over time will be shown from the next update.
- How is the ranking calculated?
- We ask each AI assistant the questions shoppers ask in each category and market, record the top five brands it names, and give 35, 25, 20, 12 and 8 points for positions one to five. Share is a brand's points divided by all points awarded.
Cooking Essentials: AI rankings by country
Covers: Sauces & Condiments.
Method: each AI assistant is asked the shopper questions for every segment in the category and market; the top five brands named score 35, 25, 20, 12 and 8 points. Share is a brand's points divided by all points awarded. Rankings reflect AI answers, not sales.
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