Which wine brands do AI assistants recommend in Indonesia? Q4 2026
In Indonesia, AI assistants most often recommend Hatten Wines, Moët & Chandon and Two Islands for wine. Hatten Wines is named by 2 of 5 assistants.
What the data says
Hatten Wines (Hatten Wines Bali) is the wine brand AI assistants recommend most in Indonesia, taking 7.2% of all recommendation points across 5 assistants. Moët & Chandon follows with 7% and Two Islands is third with 6.5%.
The top spot is close: only 0.2 points separate Hatten Wines and Moët & Chandon, so a small change in how either brand is described online could flip the order.
ChatGPT puts Hatten Wines first, while Claude favours Moët & Chandon, DeepSeek favours Hatten, Gemini favours Sababay and Grok favours Yellow Tail.
The top five brands hold 33% of recommendations out of 49 brands named in total, leaving room for challengers to break into AI shortlists.
| # | Brand | Owner | AI share | ChatGPT | Claude | DeepSeek | Gemini | Grok |
|---|---|---|---|---|---|---|---|---|
| 1 | Hatten Wines | Hatten Wines Bali | 7.2% | 95 | – | – | 50 | – |
| 2 | Moët & Chandon | LVMH | 7% | 35 | 35 | 35 | 35 | – |
| 3 | Two Islands | Two Islands Wines | 6.5% | 85 | – | 25 | 20 | – |
| 4 | Whispering Angel | Château d'Esclans | 6.5% | 20 | 35 | 20 | 20 | 35 |
| 5 | Barefoot | E. & J. Gallo | 5.9% | 8 | 35 | – | – | 75 |
| 6 | Sababay | Sababay Winery | 5.8% | – | – | 45 | 70 | – |
| 7 | Veuve Clicquot | LVMH | 5.3% | 25 | 20 | 25 | 12 | 25 |
| 8 | Jacob's Creek | Pernod Ricard | 4.6% | – | 20 | 12 | 20 | 40 |
| 9 | Yellow Tail | Casella Family Brands | 4.1% | – | – | – | – | 82 |
| 10 | Hatten | Hatten Wines | 3.5% | – | – | 70 | – | – |
| 11 | Hatten Rosé | Hatten Wines Bali | 3% | – | – | 25 | 35 | – |
| 12 | Penfolds | Treasury Wine Estates | 2.6% | 12 | 20 | 8 | 12 | – |
| 13 | Dom Pérignon | LVMH | 2.2% | – | 25 | 20 | – | – |
| 14 | Jacob’s Creek | Pernod Ricard | 2% | 40 | – | – | – | – |
| 15 | Chandon | LVMH | 2% | 20 | – | – | 20 | – |
| 16 | Two Islands Rosé | Two Islands Wines | 1.8% | – | – | 35 | – | – |
| 17 | Moet & Chandon | LVMH | 1.8% | – | – | – | – | 35 |
| 18 | Château Margaux | Château Margaux | 1.8% | – | 35 | – | – | – |
| 19 | Lindeman's | Treasury Wine Estates | 1.6% | – | – | 12 | 8 | 12 |
| 20 | Remove / Not Brand | Generic | 1.6% | – | – | – | – | 32 |
Questions about AI wine recommendations
- Which wine brand does ChatGPT recommend most in Indonesia?
- ChatGPT recommends Hatten Wines most often for wine in Indonesia. Across all assistants, Hatten Wines leads with 7.2% of recommendations.
- Which wine brand is improving fastest in Indonesia?
- Moët & Chandon has the strongest momentum among challengers: AI names it first in 4 of 4 answers where it appears, while holding 7% share. This is the first Q4 2026 reading; change over time will be shown from the next update.
- How is the ranking calculated?
- We ask each AI assistant the questions shoppers ask in each category and market, record the top five brands it names, and give 35, 25, 20, 12 and 8 points for positions one to five. Share is a brand's points divided by all points awarded.
Wine: AI rankings by country
Covers: Red Wine, Rosé Wine, Sparkling Wine & Champagne, White Wine.
Method: each AI assistant is asked the shopper questions for every segment in the category and market; the top five brands named score 35, 25, 20, 12 and 8 points. Share is a brand's points divided by all points awarded. Rankings reflect AI answers, not sales.
See how your brand ranks in AI answers.
Get a free report: where AI names you, where it leaves you out, and the product page, pack and message fixes that change it.