Is Penfolds recommended by AI? Visibility across 5 assistants and 8 countries
Penfolds appears in 9 AI brand rankings across 8 countries and is the #1 recommendation in 1. It is named by 5 AI assistants, with its strongest position #1 for wine in Australia (11.5% share).
Named by: ChatGPT, Claude, DeepSeek, Gemini, Grok.
| Rank | Category | Market | AI share | Assistants naming it |
|---|---|---|---|---|
| #1 | Wine | Australia | 11.5% | 5 of 5 |
| #7 | Wine | Thailand | 4.8% | 5 of 5 |
| #8 | Wine | Malaysia | 4.2% | 5 of 5 |
| #9 | Wine | Vietnam | 3.7% | 4 of 5 |
| #9 | Wine | Global | 2% | 5 of 5 |
| #11 | Wine | China | 3.2% | 3 of 5 |
| #12 | Wine | Indonesia | 2.6% | 4 of 5 |
| #14 | Wine | South Korea | 2.2% | 2 of 5 |
| #17 | Wine | Philippines | 1.4% | 2 of 5 |
Questions people ask
- Is Penfolds recommended by ChatGPT?
- Yes. ChatGPT names Penfolds in at least one of the 9 rankings where it appears.
- Where does AI rank Penfolds highest?
- #1 for wine in Australia, with 11.5% of AI recommendations. Its broadest support is in Wine (Australia), where 5 of 5 assistants name it.
- How is the ranking calculated?
- We ask each AI assistant the questions shoppers ask in each category and market, record the top five brands it names, and give 35, 25, 20, 12 and 8 points for positions one to five. Share is a brand's points divided by all points awarded.
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