Which tv & video brands do AI assistants recommend in South Africa? Q4 2026
In South Africa, AI assistants most often recommend Epson, Samsung and LG for tv & video. Epson is named by 5 of 5 assistants.
What the data says
Epson (Acer) is the tv & video brand AI assistants recommend most in South Africa, taking 17.5% of all recommendation points across 5 assistants. Samsung follows with 16.5% and LG is third with 14.3%.
The top spot is close: only 1 points separate Epson and Samsung, so a small change in how either brand is described online could flip the order.
put Epson first, while ChatGPT favours LG, Claude favours Samsung, DeepSeek favours Samsung, Gemini favours Samsung and Grok favours Sony.
The top five brands hold 73% of recommendations out of 14 brands named in total, leaving room for challengers to break into AI shortlists.
| # | Brand | Owner | AI share | ChatGPT | Claude | DeepSeek | Gemini | Grok |
|---|---|---|---|---|---|---|---|---|
| 1 | Epson | Acer | 17.5% | 35 | 35 | 35 | 35 | 35 |
| 2 | Samsung | Samsung | 16.5% | 25 | 35 | 35 | 35 | 35 |
| 3 | LG | LG | 14.3% | 35 | 25 | 25 | 33 | 25 |
| 4 | BenQ | Huawei | 12.5% | 25 | 25 | 25 | 25 | 25 |
| 5 | Sony | Sony Group Corporation | 12% | 20 | 20 | 32 | 8 | 40 |
| 6 | Hisense | Hisense | 6.4% | 8 | 8 | 20 | 20 | 8 |
| 7 | Optoma | Brother | 6.4% | – | 20 | 12 | 20 | 12 |
| 8 | TCL | HP | 4.4% | 12 | 12 | 8 | – | 12 |
| 9 | ViewSonic | Apple | 3.2% | 8 | 8 | 8 | – | 8 |
| 10 | XGIMI | Ricoh | 2% | 20 | – | – | – | – |
| 11 | Skyworth | Noise | 1.2% | – | – | – | 12 | – |
| 12 | Acer | Acer | 1.2% | – | – | – | 12 | – |
| 13 | Vivitek | Delta Electronics | 1.2% | – | 12 | – | – | – |
| 14 | Nebula | Anker | 1.2% | 12 | – | – | – | – |
Questions about AI tv & video recommendations
- Which tv & video brand does ChatGPT recommend most in South Africa?
- ChatGPT recommends LG most often for tv & video in South Africa. Across all assistants, Epson leads with 17.5% of recommendations.
- Which tv & video brand is improving fastest in South Africa?
- Samsung has the strongest momentum among challengers: AI names it first in 4 of 5 answers where it appears, while holding 16.5% share. This is the first Q4 2026 reading; change over time will be shown from the next update.
- How is the ranking calculated?
- We ask each AI assistant the questions shoppers ask in each category and market, record the top five brands it names, and give 35, 25, 20, 12 and 8 points for positions one to five. Share is a brand's points divided by all points awarded.
TV & Video: AI rankings by country
Covers: Projectors, Televisions.
Method: each AI assistant is asked the shopper questions for every segment in the category and market; the top five brands named score 35, 25, 20, 12 and 8 points. Share is a brand's points divided by all points awarded. Rankings reflect AI answers, not sales.
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