Which headphones & audio brands do AI assistants recommend in Poland? Q4 2026
In Poland, AI assistants most often recommend Sony, JBL and Bose for headphones & audio. Sony is named by 5 of 5 assistants.
What the data says
Sony (Sony Group Corporation) is the headphones & audio brand AI assistants recommend most in Poland, taking 23.1% of all recommendation points across 5 assistants. JBL follows with 18.3% and Bose is third with 14.3%.
Sony's lead over JBL is 4.8 points, a clear advantage in how AI shortlists the category.
Claude and Grok put Sony first, while ChatGPT favours JBL, DeepSeek favours JBL and Gemini favours JBL.
The top five brands hold 73% of recommendations out of 16 brands named in total, leaving room for challengers to break into AI shortlists.
| # | Brand | Owner | AI share | ChatGPT | Claude | DeepSeek | Gemini | Grok |
|---|---|---|---|---|---|---|---|---|
| 1 | Sony | Sony Group Corporation | 23.1% | 55 | 85 | 63 | 68 | 75 |
| 2 | JBL | Harman | 18.3% | 72 | 12 | 68 | 72 | 51 |
| 3 | Bose | Ryze Tech | 14.3% | 40 | 80 | 37 | 8 | 50 |
| 4 | Apple | Meta | 10.1% | 35 | – | 45 | 25 | 47 |
| 5 | Samsung | Samsung | 6.9% | 25 | 12 | 35 | 20 | 12 |
| 6 | Xiaomi | Xiaomi | 6.4% | 16 | – | 12 | 35 | 33 |
| 7 | Sennheiser | Autel Robotics | 4.3% | 12 | 12 | 8 | 12 | 20 |
| 8 | Sonos | Independent | 3% | 25 | – | 20 | – | – |
| 9 | Marshall | Marshall | 2.7% | 12 | 8 | – | 20 | – |
| 10 | Apple Monkey | Pharmavite | 2.3% | – | 35 | – | – | – |
| 11 | Philips | Philips | 2.1% | – | – | – | 32 | – |
| 12 | Audio-Technica | Audio-Technica | 1.9% | – | 20 | – | 8 | – |
| 13 | Ultimate Ears | Logitech | 1.6% | – | – | 12 | – | 12 |
| 14 | UE Boom | Logitech | 1.3% | – | 20 | – | – | – |
| 15 | Beats | Apple | 1.1% | 8 | 8 | – | – | – |
| 16 | Jabra | Aftershock PC | 0.5% | – | 8 | – | – | – |
Questions about AI headphones & audio recommendations
- Which headphones & audio brand does ChatGPT recommend most in Poland?
- ChatGPT recommends JBL most often for headphones & audio in Poland. Across all assistants, Sony leads with 23.1% of recommendations.
- Which headphones & audio brand is improving fastest in Poland?
- Apple Monkey has the strongest momentum among challengers: AI names it first in 1 of 1 answers where it appears, while holding 2.3% share. This is the first Q4 2026 reading; change over time will be shown from the next update.
- How is the ranking calculated?
- We ask each AI assistant the questions shoppers ask in each category and market, record the top five brands it names, and give 35, 25, 20, 12 and 8 points for positions one to five. Share is a brand's points divided by all points awarded.
Headphones & Audio: AI rankings by country
Covers: Earbuds, Headphones, Speakers.
Method: each AI assistant is asked the shopper questions for every segment in the category and market; the top five brands named score 35, 25, 20, 12 and 8 points. Share is a brand's points divided by all points awarded. Rankings reflect AI answers, not sales.
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