Ingredient Technology Watch
New actives, filters and delivery science reshaping category performance.
How a Cat’s Raw Food Diet Led to a Bird Flu Infection in a Human
The raw-pet-food category is built around a powerful promise: Feed cats something closer to what they would eat in nature. Raw poultry, meat and milk are promoted as less processed, more biologically appropriate and closer to a carnivore’s ancestral diet.
Non-Alcoholic Beer Is Splitting Into Two Completely Different Products
For years, non-alcoholic beer had one central objective: Make a drink without alcohol taste as much like conventional beer as possible. That challenge has not disappeared. Brewers continue to improve aroma, body, foam and mouthfeel so that choosing an alcohol-free product feels less like accepting a compromise.
The Multivitamin Category That Didn’t Exist Before Ozempic: Nature Made and The Vitamin Shoppe’s GLP-1 Lines
Multivitamins have traditionally been organised around age, gender and life stage. There are formulas for children, women, men, pregnancy, menopause and healthy ageing. Now the supplement industry has created a new consumer identity: The person taking a GLP-1 medication.
Why Corona Put Its Alcohol-Free Beer at the Centre of the Olympics
When AB InBev became the Olympic Games’ first worldwide beer partner, it faced an obvious strategic problem. https://www.ab-inbev.com/news-media/news-stories/corona-cero-brings-golden-moments-to-the-mountains-of-milano-cortina-2026 The Olympics represent athletic performance, international competition and public health. A conventional alcoholic beer would have created tension with that positioning—particularly around athletes, younger audiences and responsible consumption.
Meet the “Zebra Striper”: The Drinking Pattern Reshaping the Beer Aisle
For years, the drinks industry divided consumers into two simple groups: People who drink alcohol and people who do not. A newer behaviour breaks that distinction. Instead of choosing between an alcoholic night and a completely alcohol-free one, consumers are moving between the two during the same social occasion.
The Air Freshener Innovation Awards You’ve Never Heard Of: Tork's Constant Air Freshener Win
Consumer media regularly covers new perfumes, candles and home-fragrance launches. Far less attention is paid to the air-care systems used in: • Offices • Schools • Airports • Restaurants • Healthcare facilities • Hotels • Public restrooms Yet professional cleaning teams evaluate air fresheners against a demanding set of practical requirements.
The Two Fundamentally Different Ways to Make Beer Without Much Alcohol: Athletic Brewing vs. Traditional Dealcoholization
Most consumers think non-alcoholic beer is simply ordinary beer with the alcohol removed. Sometimes it is. But that is only one side of the category. Brewers generally reach a low or non-alcoholic result through two broad technical philosophies: