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Ingredient Supplier Watch
The B2B chemistry houses and patent-holders behind consumer brand innovation.
Baby Diapers· Ingredient Supplier Watch
The Diaper Innovation P&G Proved Decades Before It Became Fashionable
In the late 1990s, Procter & Gamble tested an unusual idea. Instead of asking parents to apply barrier cream separately at every diaper change, its researchers placed skin-protective ingredients directly onto the diaper’s inner surface. As the baby wore the diaper, a formulation containing zinc oxide and petrolatum transferred gradually from the topsheet to the skin.
Sun Care· Ingredient Supplier Watch
Sunscreen’s Real Problem Isn’t Always the Formula. It’s That People Forget to Reapply It.
The sunscreen industry spends enormous amounts of time discussing formula innovation. Brands compete through: • Higher SPF numbers • New ultraviolet filters • Mineral versus organic systems • Improved UVA protection • Better water resistance