Format Innovation Watch
SPF and actives migrating into new textures, delivery formats and adjacencies.
The Cleaning Spray That Adds Bacteria to Your Home—On Purpose: Unilever’s Cif Infinite Clean
For generations, household-cleaning advertising has delivered one simple message: Bacteria are dangerous, and a cleaner’s job is to eliminate them. Unilever’s Cif Infinite Clean challenges that assumption. Launched in 2025, the multipurpose spray combines conventional cleaning ingredients with selected probiotic bacteria. After the initial dirt is wiped away, the microorganisms remain on the surface and continue producing enzymes that break down microscopic organic residues for up to three days.
Why Purina Spent Years Engineering the Exact Shape of a Cat’s Dinner
Most pet-food innovation happens inside the recipe. Brands add new proteins, functional ingredients or nutritional claims. Nestlé Purina took a different approach with Gourmet Revelations and its US counterpart, Fancy Feast Gems. It redesigned the physical shape of the meal.
The Candy Designed to Look Good When You Cut It in Half: Amos MeloMochi’s Dubai Chocolate Mochi
For most of confectionery history, the outside of the product did the selling. Chocolate bars relied on moulded surfaces and branded wrappers. Gummies competed through colours and recognisable shapes. Filled sweets kept their most interesting features hidden until the consumer took a bite.
The Vitamin Gummy That Is Actually 3D-Printed
Most personalised-vitamin companies do not manufacture a different supplement for every customer. They select standard capsules, tablets or powders from an existing inventory and place the chosen products into a personalised daily packet. Nourished changes the manufacturing step itself.