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Cat· Testing & Trust Watch

Can a Cat Actually Be Vegan? Wild Earth Says Yes

Cats are not small dogs. They are obligate carnivores: animals whose metabolism evolved around nutrients normally obtained through prey. They require unusually high levels of protein and depend on nutrients including taurine, preformed vitamin A and arachidonic acid.

Cat· Ingredient Technology Watch

How a Cat’s Raw Food Diet Led to a Bird Flu Infection in a Human

The raw-pet-food category is built around a powerful promise: Feed cats something closer to what they would eat in nature. Raw poultry, meat and milk are promoted as less processed, more biologically appropriate and closer to a carnivore’s ancestral diet.

Cat· Format Innovation Watch

Why Purina Spent Years Engineering the Exact Shape of a Cat’s Dinner

Most pet-food innovation happens inside the recipe. Brands add new proteins, functional ingredients or nutritional claims. Nestlé Purina took a different approach with Gourmet Revelations and its US counterpart, Fancy Feast Gems. It redesigned the physical shape of the meal.

Cat· Wearable Tech Watch

The Health Tracker Your Cat Doesn’t Even Know Is Working: Inside Purina’s Petivity Smart Litter Box

Cats are difficult patients. They often conceal discomfort, continue behaving normally while illness develops and resist unfamiliar devices attached to their bodies. That creates a problem for pet-health technology. A wearable tracker can measure useful behaviour—but only if the cat tolerates the collar, keeps it on and moves in ways the device can interpret correctly.

Cat· Testing & Trust Watch

China Has the Technology for Lab-Grown Cat Food. So Why Isn’t It on Sale?

China’s pet-food market is moving quickly. Domestic brands are adding more meat, launching fresher recipes and experimenting with new processing technologies as local companies challenge imported products. At the same time, China has built a serious cultivated-meat research and manufacturing sector.

Cat· Testing & Trust Watch

The Cat Food Recall That Exposed a Uniquely Feline Nutritional Weakness: Inside the Quest Cat Food Thiamine Recall

Most pet-food recalls begin with something entering the product that should not be there. Salmonella. Listeria. Foreign material. Excess vitamin D. The 2026 Quest Cat Food case involved the opposite problem. Something essential was missing.

Cat· Testing & Trust Watch

How One Contaminated Warehouse Pulled Tylenol, Haribo and Five Cat-Food Labels Into the Same Recall

Tylenol, Advil, Haribo Goldbears, Fancy Feast, Friskies and Meow Mix appear to have almost nothing in common. Some are medicines. Some are candy. Some are meals for cats. They were made by different companies, in different factories and under different product-safety systems.

Cat· Regional Regulation & Market Watch

Japan Cat Food Market: Hill's vs Mon Petit on Taste and Health Trust

Hill's Prescription Diet k/d and Mon Petit have split Japan's cat food market between clinical trust and everyday palatability, and each brand's biggest vulnerability sits exactly where its strength does. Hill's wins on health outcomes but loses ground on affordability; Mon Petit wins on taste and convenience but loses ground on consistency. Neither gap requires a repositioning to close — just fixing the specific friction each brand has already left open.

Trends.

Innovation intelligence briefing for consumer goods professionals. Published by ConsensysAI.

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