Most sunscreen brands compete through numbers.
They display:
- • SPF 30, 50 or 50+
- • UVA ratings
- • Water resistance
- • Dermatological testing
- • “Reef-conscious” claims
- • Sensitive-skin positioning
- • Fragrance-free formulas
In Indonesia, one of the category’s most influential local brands adds another form of reassurance:
Halal certification.
For Wardah, Halal is not a small compliance logo added to an otherwise conventional sunscreen.
It is part of the brand’s identity, its ingredient philosophy, its manufacturing system and its relationship with Muslim consumers.
At the same time, Wardah’s UV Shield portfolio includes products designed around practical tropical-market needs:
- • Lightweight texture
- • Reduced stickiness
- • High SPF and UVA protection
- • Resistance to water and perspiration
- • Oil-control options
- • Hydrating water-like formats
- • Alcohol-free formulations
- • Products described as suitable for wudu-related routines
Wardah demonstrates that religious compliance and advanced formulation are not competing product strategies.
A sunscreen can be:
- • Halal-certified
- • Technically sophisticated
- • Cosmetically elegant
- • Climate-appropriate
- • Commercially mainstream
That combination remains much less visible among global Western sun-care brands.
This is one signal from the Consensys Innovation Signals Engine, which continuously scans a library of more than one million products worldwide for emerging shifts in formulation, positioning and consumer demand.
The headline opportunity is closer to two billion people than 1.9 billion
The original finding refers to a certification important to 1.9 billion people.
The exact number depends on the year and data source.
Pew Research Center’s latest large global analysis estimated that Muslims represented 25.6% of the world’s population in 2020, amounting to approximately two billion people. Islam was the fastest-growing major religious group between 2010 and 2020.
That does not mean every Muslim consumer:
- • Uses sunscreen
- • Requires Halal cosmetics
- • Interprets Halal rules identically
- • Buys only certified products
- • Prioritises certification over price or performance
But it establishes the scale of the potential trust need.
The more accurate headline is therefore:
The sunscreen certification relevant to a potential audience of nearly two billion people remains peripheral to most global sun-care strategies.
Wardah made Halal central before it became a legal deadline
Wardah is owned by Indonesian beauty company Paragon Technology and Innovation.
Paragon describes Wardah as a pioneer of Halal cosmetics in Indonesia. The company says Wardah first obtained Halal certification in 1997, long before Indonesia’s current mandatory cosmetics timetable.
That chronology matters.
Wardah did not adopt Halal only because the government was preparing to require it.
It used Halal as an early brand-building system.
Over time, Halal became associated with Wardah’s broader promise of:
- • Safety
- • Purity
- • Ingredient care
- • Consumer reassurance
- • Modern Muslim identity
- • Ethical beauty
The certification did more than establish permissibility.
It helped differentiate a local brand against imported international competitors.
Indonesia is moving from voluntary differentiation to mandatory compliance
Indonesia’s Halal Product Assurance Agency—BPJPH has stated that cosmetics must comply with mandatory Halal-certification requirements after October 17, 2026, under the country’s phased implementation framework.
This changes the market significance of Halal.
Historically, certification gave Wardah a competitive advantage.
From late 2026, certification increasingly becomes a condition of market participation for cosmetics sold in Indonesia, subject to the applicable implementation rules and labelling framework.
For international sunscreen companies, Halal can no longer be treated only as optional cultural marketing.
It affects:
- • Product registration
- • Ingredient sourcing
- • Manufacturing documentation
- • Supply-chain segregation
- • Packaging
- • Import planning
- • Retail access
A Western brand entering Indonesia may need to redesign parts of its operating system rather than simply translate the label.
Halal certification evaluates more than whether pork appears in the ingredient list
Halal cosmetics are often oversimplified as products that contain no pork.
Certification can involve scrutiny across the full production chain, including:
- • Ingredient origin
- • Processing aids
- • Animal-derived materials
- • Alcohol-related ingredients
- • Manufacturing equipment
- • Cleaning procedures
- • Storage
- • Transportation
- • Prevention of cross-contact
- • Documentation and traceability
A formula may appear compliant from the ingredient names alone while still requiring investigation into how individual materials were produced.
For example, a fatty acid, glycerine or emollient might be derived from:
- • Plants
- • Petroleum
- • Animals processed through an accepted route
- • Animals or processes that do not comply with the relevant standard
Halal certification therefore performs a traceability function.
It asks not only:
What is this ingredient called?
but also:
Where did it come from, how was it processed and what contacted it before it reached the consumer?
Halal does not automatically mean vegan, natural or clinically superior
Several trust systems are frequently confused.
Halal
Concerned with permissibility under the applicable Islamic certification standard, including ingredients and production processes.
Vegan
Generally means no animal-derived ingredients, depending on the standard used.
Cruelty-free
Addresses animal testing practices.
Natural
Usually refers to ingredient origin but lacks one universal global definition.
Dermatologically tested
Indicates that some form of dermatological assessment was conducted.
Hypoallergenic
Suggests reduced allergy potential but does not guarantee that no consumer will react.
A Halal-certified sunscreen may contain permissible animal-derived materials.
A vegan sunscreen may contain alcohol or other ingredients that require additional review under a Halal standard.
A Halal product is not automatically more effective at blocking ultraviolet radiation.
Wardah’s importance lies in combining two systems:
- • Religious and process assurance
- • Functional sun-protection performance
Wardah’s UV Shield range is not a single generic sunscreen
The Wardah portfolio includes several formats designed around different consumer needs.
Examples include:
- • UV Shield Active Protection Serum SPF 50 PA++++
- • UV Shield Aqua Fresh Essence SPF 50 PA++++
- • UV Shield Airy Smooth Sunscreen Serum SPF 50 PA++++
- • UV Shield Physical Sunscreen Serum SPF 50+ PA++++
- • UV Shield Light Matte Sun Stick SPF 50 PA++++
- • Lower-SPF hydrating and daily-use options
Retail listings in Indonesia display several of these variants as part of a broad UV Shield portfolio rather than one universal formula.
The range addresses problems especially relevant to frequent sunscreen use in warm markets:
- • Oiliness
- • Sweat
- • Water exposure
- • Stickiness
- • Heavy feel
- • Dehydration
- • Sensitive skin
- • Reapplication convenience
This is more sophisticated than placing one Halal logo on one basic lotion.
The Active Protection formula targets sweat, water and friction
Wardah describes UV Shield Active Protection Serum SPF 50 PA++++ as a broad-spectrum sunscreen with:
- • A lightweight, non-sticky texture
- • A formula containing no alcohol
- • “Waterproof Active”
- • Resistance to water and perspiration
Wardah explicitly labels the product as Halal, alcohol-free and cruelty-free.
Retail product information also promotes resistance to:
- • Water
- • Sweat
- • Friction
- • Sand
making the product suitable for outdoor activity.
The product is not positioned as religiously compliant instead of functional.
It is positioned as both.
Aqua Fresh addresses the sensory burden of tropical sunscreen use
Wardah’s UV Shield Aqua Fresh Essence SPF 50 PA++++ uses what the brand calls Aquafused Technology.
Wardah describes the product as:
- • Water-fresh
- • Hydrating
- • Lightweight
- • Non-sticky
- • Alcohol-free
- • Halal
- • Broad-spectrum
This targets one of the central barriers to daily sunscreen adherence in Southeast Asia:
A heavy, greasy product can feel especially unpleasant in warm, humid conditions.
The formula’s public claims support the idea that it was designed for:
- • Freshness
- • Hydration
- • Light sensory feel
- • Comfortable frequent use
However, no public comparative clinical study was located demonstrating that the product performs better at a specified humidity level than Western competitors.
Wardah is also making sunscreen compatible with religious routines
A 2025 Wardah announcement describes a reformulated UV Shield range using Ultra ThinVeil Technology, combining encapsulated UV filters with a light base.
Wardah says the resulting products are:
- • Lighter
- • Easier to blend
- • Transparent
- • Less sticky
- • Longer adhering
- • “Certified wudhu friendly”
Wudu is the ritual washing performed before Islamic prayer.
For beauty brands, wudu raises practical questions involving:
- • Product persistence
- • Water contact
- • Reapplication
- • Whether the product forms an obstructive layer
- • How the certification standard defines compatibility
“Wudhu friendly” should not be treated as identical to ordinary Halal certification.
It is a more specific usability claim concerning religious practice.
This represents an area of product development that many international brands rarely consider.
The consumer’s routine is not only:
Cleanse → moisturise → apply sunscreen
It may also include repeated prayer-related washing during the day.
Sunscreen and wudu create a product-design tension
Sunscreen brands often seek:
- • Strong film formation
- • Water resistance
- • Long wear
- • Sweat resistance
Wudu involves water reaching relevant parts of the skin.
That can create tension between:
- • A durable protective film
- • Religious-practice compatibility
- • Need for reapplication after washing
- • User confidence that both requirements are being met
A product described as wudu-friendly must communicate exactly what that means.
Does it mean:
- • Water can reach the skin through the layer?
- • The film is easily removable?
- • The product was reviewed by a certification body?
- • The product should be reapplied after washing?
- • It does not contain prohibited ingredients?
This could become an important innovation territory for global sun care.
Halal certification does not prove adequate sunscreen use
A consumer can trust a product religiously and still use it incorrectly.
Sun protection depends on:
- • Sufficient application quantity
- • Even coverage
- • Reapplication
- • Water resistance
- • Time outdoors
- • Other protective measures
Halal certification does not tell consumers:
- • How much to apply
- • How long protection lasts
- • Whether they have missed an area
- • Whether the formula suits their skin
- • Whether a light cosmetic layer delivers the tested SPF
The certification answers one important trust question.
It does not answer every product-performance question.
Wardah’s strategic advantage is the integration of trust systems
Many global brands treat certification as a final-stage legal task.
Wardah built the certification into the product identity.
Its trust system includes:
Religious assurance
Halal-certified products and processes.
Functional assurance
SPF, PA ratings and water- or sweat-resistance claims.
Sensory assurance
Lightweight, non-sticky, hydrating or matte formats.
Ethical assurance
Brand-level alcohol-free and cruelty-free positioning.
Cultural usability
Messaging around wudu and Muslim routines.
This is the deeper competitive lesson.
Wardah does not ask consumers to choose between:
A product made for Muslims
and:
A technically modern sunscreen.
It makes both qualities part of the same proposition.
The global Halal cosmetics market is large—but estimates vary dramatically
Market-size figures for Halal beauty are inconsistent because research firms use different definitions.
Some measure:
- • Certified Halal cosmetics only
- • Muslim consumer spending on cosmetics
- • Halal-positioned personal care
- • Beauty products sold in Muslim-majority markets
- • Cosmetics and personal care together
The State of the Global Islamic Economy Report 2024/25 estimated Muslim consumer spending on cosmetics at approximately US$87 billion in 2023, projected to reach US$118 billion by 2028.
Commercial market-research estimates are lower when they define the market more narrowly. One estimate valued certified or specifically classified Halal cosmetics at approximately US$53.1 billion in 2025.
The defensible conclusion is not one exact universal figure.
It is:
Halal cosmetics represent tens of billions of dollars in annual demand, while broader Muslim consumer cosmetics spending is approaching or exceeding the high tens of billions.
No reliable public source was located isolating Halal-certified sunscreen alone.
Halal beauty demand is concentrated in more than the Middle East
The Muslim consumer opportunity is often incorrectly reduced to Gulf countries.
Major markets include:
- • Indonesia
- • Malaysia
- • Pakistan
- • Bangladesh
- • India
- • Turkey
- • Gulf Cooperation Council countries
- • North Africa
- • Muslim communities in Europe and North America
Indonesia is especially important because it combines:
- • The world’s largest or one of the largest national Muslim populations
- • A large domestic beauty industry
- • Strong local brands
- • Fast-growing social commerce
- • Mandatory Halal regulation
- • Tropical sun-care needs
Wardah is therefore not a regional curiosity.
It may be a preview of how global beauty companies will need to operate across multiple growth markets.
Western brands have not completely ignored Halal
The original headline is too absolute.
The American Halal Foundation lists brands with at least some Halal-certified products or operations, including names such as:
- • Sunday Riley
- • Timeless Skin Care
- • Revlon
- • Sol de Janeiro
- • Nu Skin
- • INIKA Organic
- • PHB Ethical Beauty
- • Flora & Noor
The foundation warns that certification can apply at product level and should not be assumed to cover every item sold under a brand.
US brand Flora & Noor became the first Halal-certified skincare brand carried by Ulta Beauty, demonstrating that dedicated Halal beauty can enter mainstream Western retail.
The more important gap is in global sun-care leadership.
Major Western sunscreen brands rarely make Halal certification a central, internationally visible reason to choose the product.
Product-level certification matters more than brand-level assumptions
A consumer may see that one product from a company is Halal-certified and assume the entire portfolio qualifies.
That may be wrong.
Different products can use:
- • Different fragrances
- • Different emollients
- • Different manufacturing facilities
- • Different suppliers
- • Different certification bodies
- • Different regional formulas
Brands need to communicate:
- • Exact certified product
- • Certifying organisation
- • Certificate validity
- • Manufacturing site
- • Market in which the certificate applies
- • Whether reformulation affects the status
Why global brands hesitate
Several barriers can discourage international beauty companies from pursuing Halal certification.
Complex global supply chains
One product may contain materials sourced from dozens of suppliers.
Each ingredient requires documentation.
Different certification systems
Standards and recognised certification bodies can vary across countries.
Formula differences by market
A global sunscreen may not use exactly the same formula everywhere.
Alcohol terminology
Cosmetic chemistry uses many substances with “alcohol” in their names. These are not all equivalent to intoxicating ethanol, but the distinctions can create communication and certification complexity.
Animal-derived ingredients
The source and processing of materials may require detailed verification.
Manufacturing cross-contact
Shared facilities may process non-compliant materials.
Cost and time
Certification can require audits, documentation, product review and supplier changes.
Fear of narrowing brand identity
Some companies may incorrectly view Halal positioning as relevant only to Muslim consumers.
Halal can function like a traceability premium
The mainstream beauty industry increasingly values:
- • Ingredient transparency
- • Ethical sourcing
- • Clean manufacturing
- • Supply-chain visibility
- • Contamination control
Halal certification addresses several adjacent concerns through a religious framework.
It can require brands to understand:
- • Origin of ingredients
- • Transformation during processing
- • Manufacturing environment
- • Segregation
- • Documentation
- • Handling
This can appeal beyond strictly observant consumers.
But brands should avoid presenting Halal as simply another version of “clean beauty.”
The meaning should not be stripped of its religious foundation merely to make it more commercially universal.
Indonesia’s new rule could force Western brands to act
After the October 2026 deadline, global cosmetics businesses selling in Indonesia face a clearer compliance decision.
They may need to:
- • Obtain recognised Halal certification
- • Reformulate
- • Change suppliers
- • Move production
- • Separate manufacturing lines
- • Adjust packaging
- • Declare non-Halal status where permitted and applicable
- • Withdraw affected products
BPJPH has emphasised that cosmetics fall within the mandatory certification phase.
Companies that began certification early may gain an advantage through:
- • Faster market access
- • Fewer reformulation delays
- • Better retailer confidence
- • Stronger consumer familiarity
- • Lower risk of supply interruption
Wardah has been building that capability for decades.
Imported prestige does not automatically defeat local trust
Western beauty brands often enter Southeast Asia with advantages such as:
- • International reputation
- • Dermatological heritage
- • Luxury status
- • Advanced filters
- • Premium packaging
- • Celebrity recognition
Wardah competes with a different trust architecture:
- • Local cultural fluency
- • Halal history
- • Accessible pricing
- • Products designed around regional routines
- • Strong retail availability
- • Relevant textures
- • Muslim consumer identification
A technically advanced imported sunscreen may still feel less trustworthy if the consumer cannot easily determine whether it meets their religious requirements.
Halal and advanced filters are not technically incompatible
There is no general principle preventing a sunscreen from combining:
- • Modern organic UV filters
- • Mineral filters
- • Encapsulation
- • Film-forming systems
- • High UVA protection
- • Water resistance
- • Halal-certified ingredients and production
The challenge lies in:
- • Ingredient provenance
- • Carrier materials
- • Processing aids
- • manufacturing controls
- • Certification documentation
Wardah’s portfolio shows that Halal certification does not require a brand to remain with outdated, heavy or low-protection sunscreen formats.
The real white space is prestige Halal sun care
Wardah is a mass and masstige leader.
There remains a global opportunity for prestige brands offering:
- • High UVA protection
- • Elegant invisible finish
- • Diverse skin-tone compatibility
- • Makeup compatibility
- • Sweat resistance
- • Sensitive-skin options
- • Halal certification
- • Wudu-related guidance
- • Public ingredient traceability
A brand could build this proposition for:
- • Southeast Asian consumers
- • Gulf consumers
- • Muslim travellers
- • European Muslim communities
- • North American Muslim consumers
- • Consumers seeking stronger supply-chain transparency
Climate adaptation should be demonstrated, not merely claimed
The original finding describes Wardah as using humidity-specific formulation.
The available evidence supports products designed to feel:
- • Light
- • Non-sticky
- • Fresh
- • Hydrating
- • Matte
- • Resistant to sweat and water
Those features are highly relevant in tropical climates.
But a strong climate-engineering claim would ideally include comparative evidence under controlled conditions such as:
- • 30–35°C temperature
- • High relative humidity
- • Sweat simulation
- • Sebum measurements
- • Film persistence
- • User comfort testing
- • Reapplication behaviour
- • SPF retention after perspiration
Wardah has the product logic.
Publishing the testing methodology would make the claim much stronger.
Halal certification can support adherence indirectly
A sunscreen cannot protect skin if the consumer feels uncertain about using it.
Religious doubt can become a compliance barrier.
A consumer may avoid or delay applying a product when they are unsure about:
- • Ingredient permissibility
- • Prayer compatibility
- • Presence of alcohol
- • Animal derivatives
- • Certification status
A trusted Halal mark can reduce that hesitation.
The certification does not increase SPF chemically.
It may increase the consumer’s confidence in applying the product regularly.
The strongest global strategy would combine four certifications or proof layers
Future sunscreen leaders in Muslim-majority markets may need to combine:
1. Religious compliance
Halal certification with clear scope.
2. Photoprotection evidence
Verified SPF, UVA and water-resistance testing.
3. Skin compatibility
Dermatological and sensitive-skin evidence.
4. Climate and routine usability
Sweat, humidity, oiliness, makeup and wudu-related performance.
Wardah is closer to this integrated model than many global competitors.
Halal should not become an unexamined marketing badge
Like every certification, Halal can be misused.
Potential problems include:
- • Expired certificates
- • Counterfeit logos
- • Certification applying to only one facility
- • Formula changes after approval
- • Vague “Muslim-friendly” wording without certification
- • Consumers assuming Halal means clinically safer
- • Brands using religious identity without meaningful supply-chain controls
A credible brand should make verification easy.
Consumers should be able to identify:
- • Certifier
- • Certificate or registration number
- • Covered products
- • Validity period
- • Manufacturing facility
Wardah’s achievement is not merely being certified
Wardah’s strategic importance lies in what it did after certification.
It developed a mainstream beauty portfolio in which Halal coexists with:
- • High SPF
- • Strong UVA ratings
- • Modern textures
- • Water resistance
- • Hydration
- • Oil control
- • Sun sticks
- • Physical sunscreen
- • Encapsulated-filter technology
- • Ritual-compatible messaging
That is the model global brands often miss.
They treat Halal as a restriction to manage.
Wardah treats it as a platform from which to innovate.
The global sunscreen industry has defined inclusion too narrowly
Sun-care inclusion usually focuses on:
- • Skin tone
- • White cast
- • Sensitive skin
- • Gender
- • Age
- • Disability-accessible packaging
- • Price
Those issues are essential.
Religious practice is another dimension of inclusion.
A genuinely global sunscreen strategy should ask:
- • Can consumers verify the ingredients?
- • Is the product certified for the target market?
- • Does the formula fit local prayer and washing routines?
- • Does it remain comfortable in the local climate?
- • Is religious compliance explained accurately?
- • Can the brand provide technical proof as well as cultural reassurance?
The next major sunscreen market may reward brands that understand both skin and belief
Wardah proves that Halal certification does not need to sit in opposition to science, performance or modernity.
The brand can deliver:
- • Religious reassurance
- • High UV protection
- • Lightweight textures
- • Water and sweat resistance
- • Contemporary product formats
The biggest gap is not a lack of technical ability among Western brands.
It is a lack of strategic attention.
Nearly two billion people belong to the world’s Muslim population. Only a portion will actively demand Halal-certified sunscreen, but even that portion represents a substantial market.
The global beauty industry has spent years learning that a sunscreen should not leave a white cast on darker skin.
Its next lesson may be equally important:
For brands like Wardah, a product is not truly inclusive when consumers still have to investigate whether using it conflicts with their beliefs.
Brand Radar Signal Tags
Brands and Organisations
Wardah Paragon Technology and Innovation BPJPH LPPOM Sunday Riley Timeless Skin Care Revlon Sol de Janeiro Flora & Noor INIKA Organic PHB Ethical Beauty American Halal Foundation
Products
Wardah UV Shield Active Protection Serum SPF 50 PA++++ Wardah UV Shield Aqua Fresh Essence SPF 50 PA++++ Wardah UV Shield Airy Smooth Sunscreen Serum SPF 50 PA++++ Wardah UV Shield Physical Sunscreen Serum SPF 50+ PA++++ Wardah UV Shield Light Matte Sun Stick SPF 50 PA++++
Certification and Trust Signals
Halal Certification Halal Product Assurance Ingredient-Origin Verification Manufacturing Segregation Supply-Chain Traceability Wudhu Friendly Alcohol-Free Positioning Cruelty-Free Positioning
Innovation Types
Faith-and-Performance Beauty Ritual-Compatible Product Design Tropical-Appropriate Sunscreen Halal High-Performance Sun Care Need-State Sun-Care Portfolio Prestige Halal Photoprotection Religious Compliance as Product Infrastructure Four-Layer Culturally Relevant Sun Protection
Functional Signals
SPF 50 PA++++ Broad-Spectrum Protection Water Resistance Sweat Resistance Friction Resistance Lightweight Texture Non-Sticky Finish Hydration Oil Control Encapsulated UV Filters
Consumer Needs
Religious Confidence Daily Sunscreen Comfort Hot-Climate Wearability Prayer-Routine Compatibility Ingredient Transparency No White Cast Makeup Compatibility Sensitive-Skin Reassurance
Market Signals
Nearly Two Billion Muslims Globally US$87 Billion Muslim Cosmetics Spending Indonesia Halal Deadline Southeast Asia Beauty Growth Local Cultural Fluency Halal Readiness as Export Readiness Certification Becoming Market Access Western Brand White Space
Evidence Signals
Wardah Halal Certification Since 1997 Mandatory Indonesian Cosmetics Deadline in October 2026 Wardah Official Halal Product Claims Official Water- and Sweat-Resistance Claims No Public Humidity-Specific Comparative Trial Located Halal Sun-Care Market Size Not Separately Quantified
Risk Signals
Halal Mistaken for Vegan Halal Mistaken for Better SPF Brand-Level Certification Assumption Expired or Unverifiable Certificates Religious Trust-Washing Wudhu-Friendly Claim Without Clear Definition Market-Size Definition Inconsistency Tropical Claims Without Published Test Protocol
Sources
Wardah and Paragon
- • Paragon brand portfolio: Describes Wardah as an Indonesian pioneer of Halal cosmetics using a modern and reliable Halal production process.
- • Paragon Halal ecosystem statement: Reports that Wardah first obtained Halal certification in 1997.
- • Wardah official brand site: States that Wardah products use safe and Halal raw materials.
- • Wardah UV Shield Active Protection Serum: Confirms Halal, alcohol-free and cruelty-free positioning, with lightweight texture and resistance to water and sweat.
- • Wardah UV Shield Aqua Fresh Essence: Describes Aquafused Technology, water-fresh hydration, lightweight feel and Halal positioning.
- • Wardah UV Shield reformulation: Describes Ultra ThinVeil Technology, encapsulated UV filters, a lighter transparent finish and “certified wudhu friendly” positioning.
- • Wardah UV Shield portfolio at Watsons Indonesia: Shows the breadth of sun-care formats and prominent Halal identification.
Indonesian Halal regulation
- • BPJPH—Cosmetics certification deadline: States that cosmetics must have Halal certification after October 17, 2026, under Indonesia’s phased regulatory framework. https://bpjph.halal.go.id/en/detail/bpjph-cosmetic-products-must-have-halal-certification-by-october-2026/
- • BPJPH consumer-protection statement: Places mandatory Halal assurance within the country’s consumer-protection and business-compliance system.
- • Reuters—Indonesia Halal enforcement context: Explains the broader implementation of Indonesia’s Halal-labelling law and the supply-chain challenges faced by international companies.
Market size and population
- • Pew global religious-demography findings: Estimates that Muslims represented approximately 25.6% of the global population in 2020, or close to two billion people.
- • State of the Global Islamic Economy Report 2024/25: Estimates Muslim cosmetics spending at US$87 billion in 2023, projected to reach US$118 billion.
- • Fortune Business Insights: Provides a narrower commercial estimate of US$53.12 billion for the global Halal cosmetics market in 2025, illustrating differences in market definitions.
Western and international adoption
- • American Halal Foundation: Lists several Western and international brands with Halal-certified products while warning that certification may not cover every product under each brand.
- • Allure—Flora & Noor at Ulta Beauty: Reports that Flora & Noor became the first Halal-certified skincare brand sold through Ulta Beauty and describes ingredient-sourcing and certification challenges in the US.
- • Byrdie—Halal beauty certification: Explains that certification involves ingredient review and the production chain, not simply a self-declared ingredient claim.