Which fish & aquarium brands do AI assistants recommend in Indonesia? Q4 2026
In Indonesia, AI assistants most often recommend Tetra, Hikari and Sera for fish. Tetra is named by 5 of 5 assistants.
What the data says
Tetra (Spectrum Brands) is the fish & aquarium brand AI assistants recommend most in Indonesia, taking 30% of all recommendation points across 5 assistants. Hikari follows with 23.4% and Sera is third with 12.4%.
Tetra's lead over Hikari is 6.6 points, a clear advantage in how AI shortlists the category.
Claude, DeepSeek and Grok put Tetra first, while ChatGPT favours Hikari and Gemini favours Takari.
The top five brands hold 79% of recommendations out of 14 brands named in total, so AI answers in this category are highly concentrated.
| # | Brand | Owner | AI share | ChatGPT | Claude | DeepSeek | Gemini | Grok |
|---|---|---|---|---|---|---|---|---|
| 1 | Tetra | Spectrum Brands | 30% | 25 | 35 | 35 | 20 | 35 |
| 2 | Hikari | Kyorin | 23.4% | 35 | 25 | 12 | 25 | 20 |
| 3 | Sera | Sera GmbH | 12.4% | – | 12 | 25 | – | 25 |
| 4 | Takari | Takari Aquatics | 7% | – | – | – | 35 | – |
| 5 | Ocean Free | Ocean Free | 6.4% | 12 | – | 20 | – | – |
| 6 | Taiyo | Taiyo Pet Products | 4% | 20 | – | – | – | – |
| 7 | Aqueon | Central Garden & Pet | 4% | – | 20 | – | – | – |
| 8 | Akari | Akari Aquatics | 2.4% | – | – | – | 12 | – |
| 9 | API | Mars | 2.4% | – | – | – | – | 12 |
| 10 | Feng Li | Feng Li Pet Products | 1.6% | – | – | – | 8 | – |
| 11 | UP | UP Aqua | 1.6% | – | – | 8 | – | – |
| 12 | Wardley | Hartz Mountain Corporation | 1.6% | – | – | – | – | 8 |
| 13 | Aqua Master | Aqua Master | 1.6% | 8 | – | – | – | – |
| 14 | Nutrafin | Rolf C. Hagen | 1.6% | – | 8 | – | – | – |
Questions about AI fish & aquarium recommendations
- Which fish & aquarium brand does ChatGPT recommend most in Indonesia?
- ChatGPT recommends Hikari most often for fish & aquarium in Indonesia. Across all assistants, Tetra leads with 30% of recommendations.
- Which fish & aquarium brand is improving fastest in Indonesia?
- Takari has the strongest momentum among challengers: AI names it first in 1 of 1 answers where it appears, while holding 7% share. This is the first Q4 2026 reading; change over time will be shown from the next update.
- How is the ranking calculated?
- We ask each AI assistant the questions shoppers ask in each category and market, record the top five brands it names, and give 35, 25, 20, 12 and 8 points for positions one to five. Share is a brand's points divided by all points awarded.
Fish: AI rankings by country
Covers: Fish Food.
Method: each AI assistant is asked the shopper questions for every segment in the category and market; the top five brands named score 35, 25, 20, 12 and 8 points. Share is a brand's points divided by all points awarded. Rankings reflect AI answers, not sales.
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