Is Old Spice recommended by AI? Visibility across 5 assistants and 3 countries
Old Spice appears in 3 AI brand rankings across 3 countries and is the #1 recommendation in 0. It is named by 5 AI assistants, with its strongest position #17 for personal hygiene in United States (1.9% share).
Named by: ChatGPT, Claude, DeepSeek, Gemini, Grok.
| Rank | Category | Market | AI share | Assistants naming it |
|---|---|---|---|---|
| #17 | Personal Hygiene | United States | 1.9% | 5 of 5 |
| #17 | Personal Hygiene | Canada | 1.7% | 5 of 5 |
| #19 | Personal Hygiene | Philippines | 1% | 3 of 5 |
Questions people ask
- Is Old Spice recommended by ChatGPT?
- Yes. ChatGPT names Old Spice in at least one of the 3 rankings where it appears.
- Where does AI rank Old Spice highest?
- #17 for personal hygiene in United States, with 1.9% of AI recommendations. Its broadest support is in Personal Hygiene (United States), where 5 of 5 assistants name it.
- How is the ranking calculated?
- We ask each AI assistant the questions shoppers ask in each category and market, record the top five brands it names, and give 35, 25, 20, 12 and 8 points for positions one to five. Share is a brand's points divided by all points awarded.
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