Which baby diaper brands do AI assistants recommend in Indonesia? Q4 2026
In Indonesia, AI assistants most often recommend MamyPoko, Merries and Pampers for baby diapers. MamyPoko is named by 4 of 5 assistants.
What the data says
MamyPoko (Unicharm) is the baby diaper brand AI assistants recommend most in Indonesia, taking 20.4% of all recommendation points across 5 assistants. Merries follows with 20% and Pampers is third with 18%.
The top spot is close: only 0.4 points separate MamyPoko and Merries, so a small change in how either brand is described online could flip the order.
ChatGPT and Gemini put MamyPoko first, while Claude favours Pampers, DeepSeek favours Merries and Grok favours Pampers.
The top five brands hold 86% of recommendations out of 10 brands named in total, so AI answers in this category are highly concentrated.
| # | Brand | Owner | AI share | ChatGPT | Claude | DeepSeek | Gemini | Grok |
|---|---|---|---|---|---|---|---|---|
| 1 | MamyPoko | Unicharm | 20.4% | 35 | – | 20 | 35 | 12 |
| 2 | Merries | Kao Corporation | 20% | 12 | 25 | 35 | 20 | 8 |
| 3 | Pampers | Procter & Gamble | 18% | 20 | 35 | – | – | 35 |
| 4 | Sweety | Softex / Kimberly-Clark | 16.6% | 25 | – | 8 | 25 | 25 |
| 5 | Huggies | Kimberly-Clark | 11.4% | – | 12 | 25 | – | 20 |
| 6 | Goo.N | Daio Paper | 4% | 8 | – | – | 12 | – |
| 7 | Moony | Unicharm | 4% | – | 20 | – | – | – |
| 8 | Baby Happy | TZMO | 2.4% | – | – | 12 | – | – |
| 9 | Makuku | Makuku | 1.6% | – | – | – | 8 | – |
| 10 | Cussons | PZ Cussons | 1.6% | – | 8 | – | – | – |
Questions about AI baby diaper recommendations
- Which baby diaper brand does ChatGPT recommend most in Indonesia?
- ChatGPT recommends MamyPoko most often for baby diaper in Indonesia. Across all assistants, MamyPoko leads with 20.4% of recommendations.
- Which baby diaper brand is improving fastest in Indonesia?
- Pampers has the strongest momentum among challengers: AI names it first in 2 of 3 answers where it appears, while holding 18% share. This is the first Q4 2026 reading; change over time will be shown from the next update.
- How is the ranking calculated?
- We ask each AI assistant the questions shoppers ask in each category and market, record the top five brands it names, and give 35, 25, 20, 12 and 8 points for positions one to five. Share is a brand's points divided by all points awarded.
Baby Diapers: AI rankings by country
Covers: Disposable Diapers.
Method: each AI assistant is asked the shopper questions for every segment in the category and market; the top five brands named score 35, 25, 20, 12 and 8 points. Share is a brand's points divided by all points awarded. Rankings reflect AI answers, not sales.
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