ConsensysONE in action: consumer review intelligence, sentiment and category insights

ConsensysONE

Work With Us

Intelligence that works with your business. Every month, not just when you commission a study.

The best commercial decisions depend on understanding what is changing with consumers, competitors and products.

ConsensysONE brings these signals together in an ongoing intelligence partnership—helping teams spot emerging opportunities, investigate important questions and act on evidence throughout the year.

We work alongside your existing research programmes, market measurement and agency relationships, bringing continuous intelligence to the decisions they support.

01

Always-On Category Intelligence

A continuous intelligence partner for your category.

Markets change between research studies. Competitors introduce new products and claims. Consumer needs evolve. Product experiences, expectations and recommendations shift.

ConsensysONE helps your teams stay connected to these developments—and understand what they mean.

What your programme includes

Establish your category intelligence foundation

Build a detailed understanding of your category, competing brands, product propositions, consumer needs and priority commercial questions.

Continuously monitor meaningful changes

Track developments in consumer experience, unmet needs, competitor propositions, new products, claims, ingredients, benefits and relevant AI recommendations.

Investigate what matters

Go beyond alerts and dashboards. When an important question emerges, connect real consumer language, detailed product evidence and relevant AI signals to understand what may be driving it.

Translate intelligence into decisions

Bring findings, commercial implications and prioritised recommendations into the meetings, plans and workflows your teams already use.

Review, learn and adapt

Revisit the evidence as the category develops, follow up on agreed actions and identify the next questions that matter.

Your ongoing intelligence rhythm

Weekly — What’s changing?

Meaningful category developments, competitive signals and emerging issues requiring attention.

Monthly — What does it mean?

Focused investigations of priority questions, evidence-backed commercial implications and a working review with your team.

Quarterly — What should we do next?

A deeper assessment of category shifts, competitive positions, innovation opportunities and priorities for the coming quarter.

The precise scope and cadence are agreed around your markets, categories, sources and business needs.

Designed for the teams making decisions

  • Brand and category teams: Competitive response, positioning, consumer needs and portfolio performance.
  • Innovation and R&D: Emerging benefits, product technologies, proposition gaps and innovation hypotheses.
  • Commerce and digital teams: Product information, buyer expectations, content opportunities and AI-mediated discovery.
  • Regional leadership: Consistent category understanding across markets and local execution priorities.

Built to complement your existing intelligence

Your established research and measurement programmes remain important.

Consensys adds continuously observed consumer experiences, detailed product and competitive evidence, and relevant AI recommendation intelligence.

Together, these help your teams investigate emerging questions and make more informed decisions between established research and planning cycles.

02

Embedded Intelligence Partnerships

Give every client team a stronger next conversation.

For agencies, research businesses and consulting partners, ConsensysONE provides a specialist intelligence capability that can become part of your existing client service.

Instead of starting each brief or proposal from scratch, your teams can work with regularly updated category, competitor, consumer and product evidence.

How we work with partners

Strengthen client relationships

Identify meaningful developments, emerging needs and competitive opportunities worth bringing to clients throughout the year.

Build stronger strategies and proposals

Equip account teams and strategists with detailed, source-backed category understanding and compelling evidence.

Develop new commercial opportunities

Use emerging questions and unmet needs to initiate client conversations, inform future research and identify additional areas of work.

Embed intelligence into existing workflows

Deliver relevant evidence through reusable dashboards, structured outputs, recurring briefings or integrations where appropriate.

Flexible partnership structures

Partnerships can include a retained intelligence capability for internal teams, dedicated category programmes for client accounts, joint client engagements and separately scoped data licensing.

Commercial arrangements reflect the agreed accounts, markets, coverage, service requirements and permitted uses of the intelligence.

03

Start with One Important Question

Experience the depth before committing to an ongoing programme.

Not every relationship needs to begin with an annual contract.

We can begin with a focused category diagnostic or commercial investigation designed around a real decision your team is facing.

For example:

  • Why is a competitor winning a particular consumer need?
  • Which emerging product benefits deserve innovation attention?
  • What are consumers experiencing that existing brand and sales metrics don’t explain?
  • How is our category changing across markets?
  • What explains the differences between what products promise, what buyers experience and what AI assistants recommend?

A focused engagement establishes the evidence, identifies priority issues and helps determine whether an ongoing intelligence programme would provide value.

04

How an Ongoing Partnership Works

Step 1 — Define the decisions

Agree which category, markets, brands and recurring business questions matter most.

Step 2 — Establish the evidence

Assess available data and source coverage, build the category foundation and identify priority monitoring needs.

Step 3 — Prove the operating model

Run an agreed initial programme to demonstrate the relevance, reliability and usefulness of the intelligence.

Step 4 — Embed the service

Establish recurring monitoring, focused investigations, regular working reviews and clear responsibilities.

Step 5 — Expand where valuable

Extend to additional categories, markets, teams or partner accounts once the programme has demonstrated its usefulness.

Commercial structure

Ongoing programmes are typically scoped around category and market coverage, monitoring frequency, analytical depth and the level of support required.

We offer defined pilots and longer-term agreements, with substantial bespoke research, new data acquisition and custom technology development scoped separately.

Work with intelligence that keeps moving.

Whether you manage a brand, lead a category or advise clients, ConsensysONE can help you understand the changes that matter—and make that intelligence a regular part of how your business operates.